Promoting Mobile Applications

10 Proven Practices for Promoting Mobile Applications

Promoting mobile apps for free is not an easy task. Some may think that after they develop and publish their apps on AppStores it will just sky rocket without any hard work at all. The truth of the whole thing is that, development and publishing is just half of the task while the remaining half is promotion.

According to the Forester Research study, around 63% of new app installs come from surfing through the app stores. Whether it is general browsing or searching inside the store, users have numerous options to choose from. But, in a market that is estimated to be worth $25 billion by  2015, standing out among the 500,000 apps is one of the major challenges app developers and publishers are facing now days. Discoverability is the key and this is reliant on a clear app marketing strategy and timely execution.

You have to use some ways and see which ways work best for you, contingent upon your application, business and target group of onlookers. To promoting mobile apps there are several way to promote it. Promotion is a best way to connect with target users, once you connect with your target users your app automatically placed better position in the market. Here I share some important ways to promote mobile apps. The following are some attempted and tried techniques for getting your application saw by those that matter to you:

1. Use best practices for your app’s design and development

You don’t know them already. Mobile apps are evolving constantly and chances are, they guide you read is out-of-date. Or just plain wrong. With over 8 years of experience with requirements for mobile apps.

2. Consolidate your marketing push

The exact algorithm for “top charts” is unknown, but developers have discovered that it roughly looks at downloads over a one week period.  So instead of spreading marketing over a longer period of time, focus on getting as many people downloading your app during a few days.

3. Pick a catchy name and description

Your application name is how users will find the app. A name that is simple and easy to remember will yield more successful search results. Your app name and your app description must be as relevant as possible. The words you use to name and to describe your app will be indexed by Google Play’s search engine. Think about the queries users may type in to search for your app, and use the keywords they could use in your app meta-data. But, keep in mind that first of all, you write your title and your description for a user, not for an engine bot! Avoid keyword stuffing, and non appealing content.

4. Pick a good screenshot

The first screenshot should be the most compelling. Screenshots are mandatory when you enter your app meta-data. They are displayed on your details page for your application on Google Play. Take the time to select the best content of your app when you make those screenshots: color full images in articles, smart titles, etc. To make them even more professional, the Android team suggests that you crop off the navigation buttons from the bottom of the screenshots 😉

5. Select proper keywords

Thoughtfully select your keywords, and test them against your competition (but do not use your competitor’s name or trademarked words!). Good keywords can be found on Sensor Tower – Mobile App Store Marketing Intelligence. In this site, you may search for keywords that have low competition and high traffic volume. It is advised that you localize your game’s name and keywords into different languages – even if you don’t have a translator, Google Translate can help you, having localized keyboards can, according to a study, bring 30% more users to your App, so it is surely worth the effort (I guess localizing Apps will take less than 10% of your resources!).

6. Submit your app to app review sites

Its the best practice for mobile app promotion. In the event that you Google App review destinations, you will get tons in your pursuit. Pitch your application to locales and they can create a great deal of buzz in the event that they specify it in a survey. Best examples for app review site are Appsafari.com and Apptism.com.

Google and Apple both have app review sites you can submit to — take advantage of these resources. It’s always a good idea to submit your app to as many respectable and relevant review sites and blogs as you can. A good review from a site like PCMag or CNET will almost certainly result in both short and long term download increases.

7. Send press releases to bloggers

Getting press is by a wide margin the most ideal approach to create a considerable measure of clamor for your application. When you’re ready to recount a tale about how your application occurred, essayists and their gatherings of people will love it. An application is an item, so it just bodes well to utilize this methodology. With individuals once in a while lost in the realm of applications, make yours emerge with an awesome story. The story ought to be engrossing and locate a useful spot in individuals’ lives and hearts. Some samples are TechCrunch, Gizmodo, iPhone Mom, The iPhone Blog, AppScout, etc.

8. Make it FREE Firstly

They say the best things in life are free and with your application, it ought to be the same. You can simply put a cost on your application, however empower downloading for nothing at dispatch. Your free advancement is newsworthy and ought to be discussed all around conceivable, with the objective being bringing your clients the best client encounter.

9. Pre Launch App Marketing

Pre launch app marketing: When it comes to mobile app development, your marketing strategy needs to start. Similar to any successful product, understanding exactly who your customers.

10. Promo video

You can even add a link to a YouTube video. You use this service to make Promo video very easy : create an 3D PROFESSIONAL app promo video. This video, showcasing your app best features, will be displayed below your screenshots. Videos between 30 seconds to 2 minutes work best.

Bonus practice

Social Media: The best way to tell people about your app is social media which helps to connect with target audience. Social media like Twitter, Facebook, Instagram etc these are most popular way to connect them. One way messages in the appropriate forums on Facebook are good, but tying your message into active conversations is a great way to go. Create a cool icon that shows up with your posts and immerse yourself in the conversation. Twitter is great for connecting with those who are part of your target audience. Twitter / Search should be your best friend.

Quick mobile app promotion practices:

  • Stay creative, comprehensive and cohesive across your branding. A catchy title and logo go a long way, but you should have a decent web presence to match before you launch your MVP
  • It’s important to have a well written app profile in your marketplace(s)
  • Regular updates to the app and profile will help your long-term download stats and you can continue to improve your UI, functionality and security as your user-base grows
  • Make potential users aware of your security features in your app profile and marketing
  • Avoid asking for unnecessary permissions or root access if it’s not integral to your app’s function. A long permissions list can deter a significant number of your target users
  • 2-Factor Authentication will help improve user confidence and can significantly improve your downloads and user retention — it’s quickly becoming something people expect to see in a secure app
  • If your budget allows it, advertising your app on Facebook and other forums like blogs and e-zines relevant to your app category go a long way towards creating awareness and driving users to your online marketing or marketplace profile
  • Avoid launching an MVP that will leave users unsatisfied. Most users won’t come back once they feel they’ve found a better alternative, even if you improve your app significantly.  MVP is great, but iterate fast by listening to your reviews and your social media responses.
  • Push users to rate and review your app. However, avoid spamming them as this can result in a bad user experience
  • Have a solid SEO strategy, both in the app stores and online
  • Provide in-app incentives to invite friends to download the app. There are lots of ways to ‘growth-hack’ an app, and it isn’t hard to make many of these small changes.
  • Having a presence at tech conventions and festivals may garner a little or alot of attention — if there’s budget and time. It’s down at the bottom of this list for a reason. Good to have, but less important than the rest of these.

I hope this proves helpful. But by making your research before starting, building something people like  and with a unique approach, you’ll be going in the right direction. Avoid mistakes or make them fast and learn from them to improve your app.

Article Source: Quora

An IT Entrepreneur and the developer by skills, I am the pioneer of top web and app development company iMOBDEV Technologies. I believe in the teamwork and take the team of 100+ professionals with me to deliver the modern web and mobile app solutions to global clients.

Post Author: Hiren Patel

An IT Entrepreneur and the developer by skills, I am the pioneer of top web and app development company iMOBDEV Technologies. I believe in the teamwork and take the team of 100+ professionals with me to deliver the modern web and mobile app solutions to global clients.