The first online shopping platform that resembles today’s e-shops was named Electronic Mall. It operated in the 80s and it wasn’t very successful. However, it was one of the first introductions of e-commerce into the world of Internet. Today, shopping online is an everyday thing and people do not hesitate to use it for all sorts of purchases. Here are just five of the many ways e-commerce influences the way we trade.
Everybody Can Trade
You do not have to open up a shop, hire salespeople, accounts and all the staff that you usually find in regular, brick and mortar shops. You can run a business from your basement and sell your products online. E-commerce allows this, so this means that anybody can learn how to trade online, make the most of the online payment methods and run their own business. This allows people to be more active when it comes to realizing their business ideas. Offering services and products online sounds much easier than dealing with actual shops.
Escaping the Commissions
When it comes to payments, high cost banking commissions were adding up to the price. This did not go well for the shoppers or for the sellers, respectively. Shoppers do not want to pay higher prices and the sellers are not competitive if their products are not reasonably priced. Today, this can be avoided by different e-commerce platforms that avoid banks directly. There may be some fees introduced in these systems, as well, but they are low and acceptable.
Cutting Down the Costs of Sales
If you have your online shop, there is no need for an actual room in which you sell things. This means that there are no costs of monthly rent, utilities, staff and other types of fees. Furthermore, it means that the final price of your product can be reduced. This is another way for the businesses to remain competitive by having good prices.
More Options for Shoppers
Going from one shop to another to buy something and see the offer can cost you an entire day. With the introduction of e-commerce, you can do all that from your home. Observing the online shops, catalogs and sales, you can find what you need and order it in just a couple of clicks. Moreover, you can order things that are not available in your town, area or even country. That would be close to impossible if you didn’t have e-commerce option. On the other hand, business owners can reach more potential customers than they would in a regular shop.
Easy Way to Shop
Browsing online websites is fun and easy. Once you decide what you need, you need to purchase it. That can be done in two clicks, if the e-shop is good. Therefore, if you are a business owner, you need to do your best to make the purchase easy. If you are selling tickets to different events. You need to find a good and reliable wp event ticketing plugin for your website. If you make it difficult for people to purchase tickets, they will simply buy it elsewhere.
There are many reasons why you should opt for an online shop, even if you already own a real, brick and mortar store. Since it is obvious that online stores are an important ingredient of your success, there is no reason why you should not have both options for your customers. It will boost your sales, for sure.