Blockchain, Smart Contracts & The Future Of Digital Marketing

The transparent nature of blockchain data will allow companies and customers alike to feel more secure. Today, the advertising industry is a multi-billion-dollar industry. According to Forrester, a market research firm, digital marketing expenditures in the US are on course to reach levels close to $120 billion by the year 2021. It’s no wonder that companies such as Amazon, Facebook, and Google collect information about their consumers continuously. However, bots generate about half of all the ad traffic. Brands spend a lot of money to reach potential customers, but this…

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