5 Influencer Marketing Mistakes That Are Crippling Your Campaigns

Influencer Marketing mistakes cost brands and companies a lot of money and sometimes damage their brand equity as well. Be it an advertisement on T.V., a billboard outdoor or an influencer marketing campaign on Facebook, promotions need to be sensitively planned from the consumer point of view before they are launched in the market. Over the last few years, Influencer marketing has picked up immensely, as people follow people (popular celebrities) on social networks (Twitter, Facebook, LinkedIn) vis-a-vis opting for content themselves. This has also led to patterns such as…

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