What Big Data Can Do For Small Businesses?

Without any doubt, Big Data is being considered to be the most disruptive factor active in the business markets in recent times. While a common perception prevailing among business owners and managers worldwide is that Big Data may be used to enhance the business operations and prospects of big scale business enterprises alone, the fact remains that reality is way far from it. As a matter of fact, small and medium business enterprises are not only able to benefit from adopting Big Data, in some ways, they stand better chances…

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