Using social media to boost brand recognition is always a good idea. Still, quite often, small business owners overlook it, since measuring the return on investment can be tricky. However, if managed correctly, a social media campaign is always going to help your brand connect with customers and there’s no reason why you shouldn’t give it a go.
So, if you decide to focus on boosting your brand recognition through social media, here are 5 tips that are guaranteed to help.
Make it manageable
No matter what your business does, chances are you do a lot of work every day and it would be hard to assume you have hours to spend on looking for images or articles to post on your business’s social media pages. Luckily, there’s no need to maintain a page on every single social media platform there is. Instead, what you should do is pick a few popular platforms such as Facebook or Twitter, and focus on making your efforts there more interesting and consistent.
When promoting your brand on social media, one of the most important things you’ll have to do is get your content noticed. And the best way to do so is to go visual. This includes posting interesting photos and videos, no matter which platform you’re on. Scan your own news feed and try to identify posts that caught your eye – chances are most of the ones that made you stop include an image or video thumbnail. Many businesses today decide to turn experts to help them create interesting visual content and there’s no reason why you shouldn’t do so as well.
Turn to influencers
Building your own online client base can be very time consuming and many businesses aren’t in a position to wait for months until their social media marketing campaign starts affecting their sales. If this is the case with you, you can always turn to social media influencers who have already built client base you need and are able to help you connect with them. The trick is to work out a deal that will benefit both you and the influencer, and build a partnership that will last for long. Usually, this can be achieved by exchanging content and sending the influencer some of your products for free.
Drive traffic to your website
Having an interesting social media page sure is great, but that’s not enough to help you increase your sales. You also need to make sure most of your posts include a link to your website where you followers will actually be able to buy products and find out more about your business. Of course, if you’re going to do this, you’ll also need a well-designed and easy-to-use website you’ll drive people to. Designing a website is not an easy thing to do and turning to a digital agency such as Leafcutter to help you out with it is something you can never go wrong with.
Keep track of everything
You’ll hardly be able to know how your social media efforts are doing unless you keep track. Many platforms will provide you with all the statistics you need. For example, on Facebook, you can see the number of shares and likes our post has. Still, you can also decide to use a URL shortener such as bit.ly which allows you to see the number of click-throughs on your links. You can also use web analytics that can show you which platforms provide and websites get you the most referral traffic.
Follow all of these tips and your brand recognition will be guaranteed to increase. Just make sure you don’t stop there, as there are always new social media trends emerging and you need to stay on top of them if you want to attract as many customers as possible.