According to a survey of 1,000 bloggers by Blogging.com, conducted in 2012, 81% of bloggers never make even $100 from blogging, while only 17% of them are able to support their family or sustain their lifestyle with their blogs. The remaining 2% make more than $150K by blogging less than 2 hours a day.
When it comes to professional blogging, there are two main approaches to it:
a) Start your own blog from scratch
b) Be an employed blogger for an established site or company or a freelancer.
The second option is much easier than the first one, because getting a job with an established organization can earn you good living right away. A lot more work and effort needs to be put in starting and monetizing your own blog. You will have no real career trajectory to base your expectations and plans on. Some people have made fortunes with their blogs, while others have not made any dollars yet.
“Quality is king.” is a quote frequently used among online marketing experts and writers. The content of your blog should be genuine, interesting, original, and infused with your own personality. Always be honest, and also transparent when it adds value to what you are writing. To achieve that, you need to know what is your niche and what kind of audience you would like to attract (define your ideal readers). The content you create must be of value to the lives of your readers, because it is the only way to attract great quality readers.
Build An Email List
Building an email list is one of the best ways to make decent money from your blog. You should start building an email list from day one, because if you are not doing it, you are surely losing money on the table. What are the best ways of growing an email list?
a) Use social media networks. Social media is only becoming bigger, and spending quality time on engaging with potential customers there means attracting more people to visit your website. Create Facebook, Twitter and Instagram pages and start growing your network.
b) Drive more traffic. Your email list will grow faster if you improve your website traffic. Use PPC ads, blog comments, and guest posts to drive traffic to your landing pages or blog.
c) By using effective call to actions, you will convince visitors to subscribing to your mailing list more easily. Instead of writing stuff people are fed up, like “get free updates” or “subscribe”, use call to actions that are more effective, such as “download your report” or “get your freebie now”.
Another great way to make more money is to show banner ads on your blog. As the popularity of your blog grows, the number of people who want to place their ads on your site will also be on the increase. For direct advertisement contact some big brands in your niche.
Sell Your Own Products
You can sell things like themes, plugins, information products, or eBooks, it all depends on your skills and creativity. You should also incorporate a payment facility (a trusted and secure online payment service) and a shopping cart function to your site.
Once your blog starts getting extensive traffic, you can earn some decent money by using Google AdSense. It is still one of the most effective ways to monetize a blog. If your blog is getting a thousand visits a day, you can earn $200-$300 on a monthly basis by leveraging your blog traffic.
This is not meant to discourage you, but you should be aware that success will not come easily or quickly. You will have to produce a lot of content in order to generate a significant income, and that means investing a lot of time. If you are persistent and hardworking, you will see results in a matter of months.