Mobile app creation and development is not all about finding out ways to ensure that a lot of users would like your app. It also entails doing the necessary optimizations to make sure that it would earn its rightful place on the marketplace. Similar to a website with stellar content but without the proper SEO juice, your mobile apps won’t be able to reach their full potential if they can’t be found anywhere in the app store because of lack of optimization.
And, with the ever-increasing numbers of apps being registered in the app marketplace, you can only expect this to become more challenging as time goes by It goes without saying that optimization (ASO or app store optimization) is necessary for just about any app owner to make it big in the mobile app industry. Below, we have listed down some of the procedures you shouldn’t think twice to apply.
1. Take the Time to Understand Your Customer Base
Knowing your target audience is not all about finding out what they want from their apps. Don’t get us wrong, though, for identifying what users want actually results in acquiring better ratings and reviews. This, in turn, leads to better rankings in the marketplace (as many studies have already confirmed).
Nonetheless, this activity is also about knowing how they conduct their searches. What are the keywords that they frequently use when searching? How close are these keywords to what your app (and others related to it) is all about? Learning these keywords is crucial to understanding how your target audience behaves, particularly their search language, which is very important in apps marketing.
2. Never Neglect the Fundamental Aspects of App Optimization
What are these essential features? Well, like SEO, the title you choose as well as the keywords you target are integral elements that pretty much determine your success from the outset. The title, as much as possible, should include your main keyword (the one with the most traffic). Studies have proven that including a keyword in the title has resulted in better rankings.
Other tips you need to follow include using eye-catching icons and screenshots for your app. Furthermore, refrain from adding generic words (e.g. App or ) to the title. Don’t include words that are basically useless (like those that are too competitive).
3. Keyword Research Definitely Pays Off
Learn to manage your chosen keywords. Sometimes, it pays to research keywords to associate with your mobile app. There are multiple tools that allow you to this (onelook.com is worth highlighting). It gives you valuable suggestions regarding alternate keywords, besides helping you in discovering new words. After you’ve picked your target keywords, check their competitiveness rating using other Keyword tools. Most of the time, a bulk of the downloads that apps get are actually the result of the inclusion of non-competitive keywords. Never ignore them, for people still have tendency to use them while searching.
4. When You Update Your App, Take the Time to Revise Its Information Too
With the passage of time, it’s only right for you, the owner, to update your app. Once you introduce innovations, make it a point to update the app’s fundamental information as well. Experts even advice changing the keywords you target, the app’s title, as well as other seemingly minor factors such as its icon and the screenshots. Keep in mind that users are attracted to apps that take the time to inform them of its changes. Being this dynamic ensures that you’ll always be able to stay on top in a marketplace that is equally ever-changing.
