SEO stands for Search engine optimization. Normally, when a business goes well, the company would like to go into internet marketing as the next move. During such times, the company seeks the help of a SEO consultancy. Search engine optimization is a process of modifying your website in such a way that there is more internet traffic and thus there is more exposure. This will naturally lead to more sales and thus more profit.
Three basic tasks of an SEO expert
There are three basic things that a SEO consultant will do. First of all, if the company site is already designed, the SEO marketing expert will modify it in such a way that it is shown up in the first three pages of a search engine results and is at the same time very attractive that the minute the user opens the site, he or she is tempted to bookmark the site. In case, if the company does not have a website, the same will be designed by the SEO consultancy. The second role of search engine optimization will be adaptability.
The keywords of a Search engine change every day, or may be even every few hours. Thus, the SEO consultant should modify and add up the keywords every now and then they are changed. This may involve making a lot of changes to the titles, tags and headers for each and every article that is present in the website. Using Meta tags are a great way to link each header to a common tag. The next role is to study the visitor behaviour. This will help the SEO expert to determine the public interest and take the website in that direction for more fame.
White hat and black hat SEO
The first question to be asked is the method in which the SEO expert is going to optimize your site. There are basically two methods in which Search engine optimization can be done. One is white hat SEO and the other one is black hat SEO. White, as the name goes is official and very legal. Black hat on the other hand is not legal at all. If your site is going to be inspected frequently, black hat SEO strategies should be avoided.
To prevent back-doors in a website
The important work of SEO marketing is to make sure that there are no back-doors to your website. Back-doors are ones in which various sites are linked. When a user opens the official website and then goes to another site leaving yours without doing any purchase, your company loses a customer. This should not happen and thus back linking to any website should not be done.
To enhance web traffic to the site
Another important work of a SEO expert is to make sure that the website retains its present customers and at least ten new people visit the site. In other words, the unique web traffic should be at least ten per day. In today’s internet market, it has become mandatory for a company which enters internet marketing to seek the help of a search engine optimization consultancy.