There are hordes of smart devices available to be used from the comfort of your home. The smart devices have a wide range of applications, whether that be your smart homes or in health and fitness sectors.
You will definitely love to have the lights in your home to be automatically turned on, even when you are in the office at that moment of time, or even turn the air-conditioner as you are about to approach your home. Yet again, there are smart devices which are available to check your blood pressure and also helping in building up the muscle mass.
These devices are based on latest technologies and are not without any pitfalls. Here are some of these smart trends in 2017:
We have been using the Calculator watches for quite some time now, but now the smart watches are catapulted to a real success in mainstream. The smartwatches are not just telling time, but there are many other functions of the smartwatches like that of displaying notifications or running apps, while on the go. There are many factors based on which you actually take the decision of buying a smartwatch.
First and foremost, among the considerations is the compatibility of the smart watches. Most these smart devices, as of now operate on Android Wear, the operating system from Google, designed specifically for the wearables segment. Although the latest updates for Android Wear are supportive of iOS, but these devices remain more Android-centric because of this. Make sure that you pick a smartwatch which is compatible with the device too, just say Apple Watch is mostly compatible with iOS-powered devices.
The marketers of the smartwatches must carefully plan their customer interactions. You can monitor the devices with voice control. Resort to friendly marketing for ensuring success.
Devices Based on Virtual Reality
Virtual Reality simply uses the power of technology to put you somewhere else. All that is needed is a headset and a motion tracking, so that you look around a virtual space, as if you are there.
At present, we see a wave of VR everywhere. Some of the noted ones are Rift from Oculus, Sony’s Playstation VR, Gear VR from Samsung or Valve from HTC. Google is also unleashing its Daydream platform.
VR is quite an expensive technology to be used. The marketers of such technologies must be absolutely clear on whether these devices will at all add any value to the bottomline of your business. The marketers must be aware of the fact that VR is moving towards the mass market.
VR is about an immersive experience for the brand that interacts with the customers in an unique way. We have seen applications of the technology, endorsed by the automakers like Volvo, as test driving with VR actually makes sense. The experience put s you into the cockpit and takes you through an idyllic ride through the countryside.
Smart Devices Based on Health and Fitness
Fitness Trackers are abundantly available, based on styles, the factors that are measured and of course the cost factor. The lesser expensive of the trackers do not have any display. Most of the fitness trackers are bracelets, clip-ons or watches. Mobile apps are used to count your steps, when you run or bicycle. The health and fitness apps track your exercise and diet. The fitness trackers usually work on GPS. for reporting on pace or distance. The negative side of the fitness tracker lies in the fact that they are not adept at tracking advanced metrics from some sports. The technology behind the trackers is still in an evolutionary mode and these devices are good, but cannot be termed as perfect.
Security is the greatest consideration for smart devices based on health and fitness. The brands must handle these extremely sensitive and personal data of the consumers, with utmost caution. There are instances of reported data breaches, almost every day by these smart devices. Marketers must be able to convince the customers that they are buying some smart device that is utmost secure.
Geo-location is a concept that is useful for the regional customers. This is for personalized customer experience using this data. There are other incentives that can be provided like discounts and offers, based on targets that are achieved.
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