Pros and Cons of SEO Affecting Your Content Marketing Campaign

Is SEO worth it? After all, it is a big investment and there are a lot of other tools available to get to your customers, like social media, newsletters and targeted advertising. Wouldn’t it be better to invest in those? It’s a big question and one that any marketing campaigner considering their options would like an answer to (and you should always be considering your options!). The truth is, it depends on what you’re trying to do. And as we don’t know what you’re doing, we can’t answer that. We…

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