First thing to keep an eye on while developing mobile apps is of course the failures that may come in the development phase or while testing the app.
A bad app experience is all that takes users to abandon any mobile apps for the rest of their lives. While it is not going to affect the users in any of the ways, the consequences for the related companies can be the next big reason for their failure. Hence, how an app performs among audiences is a matter of concern for the companies engaged in mobile app development.
As the success of an mobile app depends upon a number of factors, the same goes true for the failure of the application. While there are a number of apps at users’ disposal, they are not likely to offer a second chance to those that fail to make an impressive first impression. Studies have suggested that almost 35% of app engagement survives less than a minute, clearing the fact that users do not take long to make their judgement and to decide the fate on an app.
The reason why mobile apps fail to attain success is a matter of debate. However, we have tried to summarize some of the most important ones right here. Here comes the reasons for mobile app failure.
1. Poor research prior to development
A poorly researched or developed app can never impress audiences and is sure to fail. A lot of research and thinking goes prior to developing an app and in case you have failed to do the same, your app is never going to succeed. When we talk about the research prior to developing the application, it includes researching on everything right from the targeted audience to the competitors who have already established a niche in the industry. App development is not only about conceptualizing great ideas in theory but also working over them practically.
2. Inaccurate testing
Testing is the last but the most important factor that may lead to app failure if not done correctly prior to the launch of the application. If an app has not been tested properly, it is always going to damage the user experience. While it is rare that an app has got no bugs but it is always good to test as much as possible before it is launched officially for the audience. A single issue is more than enough for users to abandon your application and thus it makes sense to test the app properly to ensure there are no major issues.
3. Offering a poor user experience
An app needs to be intuitive, engaging and user-centric for providing an exceptional user experience. In case, it is more of a struggle for the users to perform the basic functions, they are never going to try it again. It is nothing more than a direct loss to the business. The most important areas to work on while developing user-centric apps are utilizing the best UX/UI practices. Different app development platforms have got unique elements and it is the best practice to stick around the pre-defined suggestions only.
4. Not paying attention to platforms
Android as well as iOS have different intuitive interfaces. They operate in different manner, use distinctive gestures and buttons and follow a certain set of guidelines when it comes developing apps. For instance, Android users are accustomed to back button that takes the users a step back. Apple users, on the other hand, have not got any such specification in their devices. It clearly states that a developer must follow the predefined practices depending upon the choice of platform made earlier.
The performance, success and the failure of an app depends upon a number of factors. Apart from other factors that contribute to the failure of apps, the most basic ones are poor research and execution of elements. Keeping an eye on both of these two elements would help your app survive in the long run. Following platform-specific guidelines is also important while endeavoring for the success of the application.
Your mobile app is the road to productivity for the business. It can also help attain effective business results and thus it is forbidden to commit mistakes while developing mobile apps.
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