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PPC Campaign Optimization Digital Marketing 

Top 7 PPC Campaign Optimization Tips

Want to drive more qualified leads to your website or blog? PPC marketing is a great way to just that. In this post you will learn best tips for PPC campaign optimization. There is a marketing acronym which is highly preferred by most of the online businesses. We know that sweet three letter acronym as PPC, generally known as pay per click. There are many posts on the internet which educate you on how you can run a PPC campaign but very few in-depth articles which gives you actionable PPC campaign optimization tips….

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Influencer Marketing Mistakes Influencer Marketing 

5 Influencer Marketing Mistakes That Are Crippling Your Campaigns

Influencer Marketing mistakes cost brands and companies a lot of money and sometimes damage their brand equity as well. Be it an advertisement on T.V., a billboard outdoor or an influencer marketing campaign on Facebook, promotions need to be sensitively planned from the consumer point of view before they are launched in the market. Over the last few years, Influencer marketing has picked up immensely, as people follow people (popular celebrities) on social networks (Twitter, Facebook, LinkedIn) vis-a-vis opting for content themselves. This has also led to patterns such as…

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Business Process Automation Business 

Business Process Automation: Your Map to Better Productivity and Profit

What is business process automation, and how can it help your business? If you scoured the internet, you’d run across dozens of articles singing the praises of BPA. What they don’t necessarily tell you is what it is and how you can implement it in your existing company. There’s a reason for that; business process automation should be individualized to fit your own specific industry and needs. It’s difficult to find a one-size-fits-all resource, as it covers a wide number of processes. Breaking down the basics: Defining business process automation In…

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enterprise app Tips & Advice 

Tips to Scale down on Enterprise App Development Costs

When you want to build a mobile app, the first thing that comes to your mind is – How much does it cost to build an app? How to reduce enterprise app development cost? Enterprise apps are a rage now. However, developing apps can turn out to be a costly endeavour. Here are some tips to keep costs in check, while still developing high-quality enterprise apps. Best tips to scale down on enterprise app development cost: Design first, build later The basic mantra to develop a high-quality app in the most…

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Blockchain Digital Marketing Tech 

Blockchain, Smart Contracts & The Future Of Digital Marketing

The transparent nature of blockchain data will allow companies and customers alike to feel more secure. Today, the advertising industry is a multi-billion-dollar industry. According to Forrester, a market research firm, digital marketing expenditures in the US are on course to reach levels close to $120 billion by the year 2021. It’s no wonder that companies such as Amazon, Facebook, and Google collect information about their consumers continuously. However, bots generate about half of all the ad traffic. Brands spend a lot of money to reach potential customers, but this…

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SEO Trends in 2018 SEO 

15 Leading Search Engine Optimization (SEO) Trends for 2018

What SEO trends & techniques does 2018 hold for us? We shall take a preview into the very near future and brace ourselves for it. Here are top SEO trends in 2018: 1. Voice Quest Voice search builds up 20% of all online searches. By 2020, this number may very well reach 50%. We are standing on the cliff of a new Internet era, meaning new things for would-be SEO experts like you and me to learn and master. 2. Superior user experience As ever, Google would favour websites that…

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Business Analyst vs Business Analytics Business 

Business Analyst vs Business Analytics Professional: What’s the Difference?

A business analyst and a business analytics professional are not the same. Very often, people get confused about these 2 terms. Many times, they are used interchangeably. Few start-ups and organizations also seek out a business analyst when they are actually in search of a business analytics professional. There is a chance of analytics enthusiasts who are searching for a job in business analytics getting confused. So, it would be better if the difference between a business analyst and a business analytics professional is well-known. Who is a business analyst?…

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Big Data Big Data Business Tech 

What Big Data Can Do For Small Businesses?

Without any doubt, Big Data is being considered to be the most disruptive factor active in the business markets in recent times. While a common perception prevailing among business owners and managers worldwide is that Big Data may be used to enhance the business operations and prospects of big scale business enterprises alone, the fact remains that reality is way far from it. As a matter of fact, small and medium business enterprises are not only able to benefit from adopting Big Data, in some ways, they stand better chances…

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Mobile App Development Trends AppDev 

Top 15 Mobile App Development Trends in 2018

At present many types of app development is in trend and app developer is focusing on latest mobile app development trends. According to the survey, more than 200 million Apps has been downloaded and its number is increasing day by day as the number of gadgets like smartphone and tablets is increasing. As we discuss the application, then we find out that social media apps are more in demand and people are using them more than any other App. As technology is going more advances and innovative, then App industry…

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Product Reviews 

GetResponse Review 2018: The World’s Easiest Email Marketing

If you are planning to start building an email list then this guide is only for you. Learn How to get started with GetResponse email marketing platform. In this day and age, creating a website has become a necessity in a business, of any and every field. And the best way to go about the promotions of your business is email marketing, even in this age of social media. In fact, the success rate of email marketing is 40 times more than any social media marketing. What is Email Marketing?…

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