The hype for the latest and hottest mobile apps across different categories is undeniable. Words spread fast and one highly satisfied user can significantly reach hundreds more using social media. The worldwide opportunity provided by social media platforms is a real benefit for developers – something which has coincidentally become a challenge as well.
Now, developers and marketers are facing the challenge of making their products visible to the specific group of people they want to reach. The market’s diversity offered a lot of options for innovation but it also made it even difficult for promoters to precisely craft their approach in a way that speaks the language of their audience and at the same time appeal to their mobile experience preference.
There are several debates going on in terms of app efficiency, but they all boil down to four vital factors:
Does your app offer ease and convenience in browsing? Users nowadays value those tools that reduce the notorious hassles of having to deal with complicated tabs and pages. For developers, this trend calls for a need to make navigation as quick as possible.
Needless to say, this also includes the absence of too much lagging period as soon as you launch the application. More often than not, people shun away from tools that take too long to load and eats up too much of their mobile memory or space.
This is something that remains a challenge not only to mobile applications but even those used for web. How can you make your item discoverable by a particular group? A quick solution would be investing on a full-on social media promotion by creating pages, memorable hashtags and consistent engagement with your prospect audience.
This, however, doesn’t guarantee that you will get noticed. Right now, the Apple Store and Google Play sports lots of mobile apps that aren’t categorized based on a specific need. This, alone, already makes it difficult for users to discover your app unless you’ve been featured on some channel or website where the often frequent.
Let’s say you manage to convince some users to give your app a try. Now what? The business doesn’t stop in that. The next question developers should be asking is whether or not they could get these people to share the app based on their experience satisfaction.
More than that of social media promotions, the word of mouth from satisfied users also plays a huge factor in making your app more public. The more satisfied your users are, the higher the probability of the item to get shared.
Offering free apps to mobile users is a given. But sooner or later you must also think of how you can earn using upgrades and added features you would like to add on the current features. The process of upgrading will cost you, and it requires effort.
The challenge on your part starts with how you can market the additional features while still being able to compete with the existing ones on your league.
Many technology experts have attested that apps are the future of mobile industry. However, there remains a huge room for improvement in these tools. Developers who want to ace the game and keep their leverage must be aware of what their market demands.
Otherwise, the fast-paced change of trends will pull them behind. For starters, looking into the following can help them get an idea on how to craft a compelling and relevant app for their target:
- Current app usage trend
- Specific profiles of their audience (demographic, psychographic, feelings, and needs)
- Current cost of building an app
- Personal or corporate budget
- Manpower (which already includes the skill level of developers working for the team)
- Marketing Strategy
These factors are highly susceptible to change and a strategy that would work now may not necessarily be as effective months after. Just like marketers, app developers must be aware of the significant changes happening in their industry. Only through this could they make sure their strategies remain in line with what the market needs.
Identify what your app’s unique selling proposition is and market it well!