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Apple iPhone Xs Event 2018 Apple News 

Apple iPhone Xs Event 2018: iPhone XS, iPhone XS Max, iPhone XR, Apple Watch 4

Welcome to the 2018 Apple September launch event, where the company delivered the long-awaited (well, since this time last year) details on its new iPhones, the flagship iPhone XS Max, its little buddy the iPhone XS and a mainstream replacement for the iPhone x, the iPhone XR. Plus, the Apple Watch Series 4 goes all-in on health with a built-in ECG and more.

Apple iPhone Event 2018

Apple iPhone Xs Event 2018

iPhone XS and XS Max

iPhone XS and XS Max

The brand new iPhone Xs (pronounced “tennis”) looks a lot like last year’s iPhone X, with some smart refinements. At 5.8 inches, the Xs is a smallish phone, but it’s all screen—the bezel is barely there. If you want even more screen, there’s also the bigger iPhone Xs Max. This one is about the same size as the old iPhone 8 Plus, measuring 6.5 inches, but with the biggest display ever in an Apple phone. Apple says both phones are encased in its most durable glass, with greater water resistance than previous models. Apple stress-tested these things in swimming pools and pints of beer and swears they’ll survive as deep as two meters for up to 30 minutes.

Both the Xs and the Xs Max use Face ID, like the iPhone X. They come with dual-lens cameras, 4K video capabilities, and a “smart” HDR feature. Better camera software encourages all kinds of fun stuff, like adjusting the depth of field after you take a shot. The phones also come with up to 512 GB of storage, which means if you want to spend the extra cash for all that storage, you can take way more photos before your iPhone annoyingly prompts you to clear up some space.

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But the real news with these new iPhones is the chips. Both are powered by Apple’s new A12 bionic, the first 7-nanometer chip in a smartphone. It can process 5 trillion operations per second. In practice, that means your iPhone will feel faster, and app developers can harness the power to make all kinds of fun stuff. The Xs costs $999—same as last year’s iPhone X—and the Xs Max goes for $1,099. The phones are available for pre-order at the end of this week; get them in gold, silver, or space gold.

iPhone Xr

iPhone Xr

If the new Xs and Xs Max seem too expensive or not colorful enough, Apple’s got just the thing for you. The 6.1-inch iPhone Xr is between the size of an iPhone 8 and an iPhone 8 Plus, with a new LCD display that Apple calls Liquid Retina Display. The battery lasts an hour and a half longer than the iPhone 8 Plus, too. The Xr comes with lots of the bells and whistles from the iPhone X line—hello Face ID, goodbye home button—and it also has the A12 Bionic chip inside. It’s not quite as powerful as the Xs or Xs Max, but it’s still an upgrade from the iPhone X. Bonus: This one comes in all kinds of funky colors, like yellow, coral, and blue. It’s available for pre-order next month and goes for $749.

Apple Watch Series 4

Apple Watch Series 4

After three years of under-the-hood upgrades, we finally got some changes to the look of the Apple Watch. The major story here is a new, larger curved-edge display.

The small version has a 32 percent larger display, while the bigger one has a 35 percent bigger display. While the displays mainly cut into the bezels, the watches are a little larger, even if their overall volume has shrunk due to growing a bit thinner on the wrist. 

The Series 4 has some crazy health-monitoring features, namely, it now has the ability to perform electrocardiograms in 30 seconds.

The 40mm Apple Watch starts at $399 while the LTE version starts at a pricey $499. You can pre-order the Watch on September 14.

iOS 12

The next version of Apple’s mobile operating system will be available to existing iPhone and iPad users starting September 17. The company previewed most of the software’s new features, which include digital wellness tools as well as an update to its augmented reality platform ARKit, at its Worldwide Developer Conference in June. The ARKit updates will make it possible to play multiplayer AR games, including an upcoming version of “Galaga AR.”

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Editorial Staff at Techlofy is a team of Digital Marketing experts led by Ashfaq Ahmad.

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