A year after Intel first announced its Project Athena — laptops with certain specifications supported by Intel processors to assemble what Intel accepts will be the up and coming age of PCs prepared for 5G, AI-based activities, and increasingly responsive work — laptop makers are beginning to reveal their first Chromebooks dependent on the specs by Intel, beginning with Samsung and ASUS. At CES 2020, Samsung unveiled a new 2-in-1 Galaxy Chromebook, and Asus launched the Chromebook Flip C436.
The Samsung laptop will arrive in the market in the first quarter, priced at $999.99; while the ASUS laptop is estimated to arrive sometime in Q1 or Q2 and it’s the price is not scheduled yet.
There will be much more to come on Athena later today during Intel’s CES keynote at 4 pm Pacific time. Samsung and ASUS’s laptops are a sneak peek of sorts and point to how Intel (and Google) are getting a tech system onboard to raise performance of laptops — a consumer electronic class that has generally been feeling the pressure and to a great extent stagnating as clients decide on smartphones as essential mobile computing devices thus making the swap cycles for laptop longer and longer.
Samsung says that at 9.9mm, their Galaxy Chromebook — which will be available in Fiesta Red and Mercury Gray, both aluminum — is it’s slender yet, and that pushes to keep making its laptops smaller comes also with making them more powerful. With laptops continuing to compete against faster, and media-friendly smartphones, the fact that laptops continue to trump them in other ways become unique selling points. The Chromebook comes with a 13-inch screen that has a 3.9 mm bezel and comes with an AMOLED display for 4K UHD resolution, with the processor powered by the Intel’s 10th generation Core i5 processor with Intel Wi-Fi 6 (Gig+). It also comes with built-in-pen support, a fingerprint sensor, Google Assistant and close integration with Samsung Galaxy smartphone services.
“The notion that we do everything stationary at a desk is a thing of the past, and people need premium devices built for our new reality,” said Alanna Cotton, Senior Vice President and General Manager at Samsung Electronics America, in a statement.
The ASUS laptop also sports a 13-inch screen but has a thicker body at 13.7mm. However, with a magnesium alloy body, its weight is just 2.4 lbs, making it portable in a different sense to Samsung’s new Chromebook. Its processor specs are the same as the Samsung, and it, too, has built-in pen support and a fingerprint sensor. An “all-day” battery life speaks to the kind of usage and users ASUS is aiming for — just like Samsung, perhaps somebody who isn’t a student but a working individual, and someone who will be a heavy user of the machine, with expectations to match.
“The real-world experiences we’re delivering across instant wake, responsiveness and worry-free battery life that are designed to match the expectations of ambitious, on-the-move people who turn to their premium laptop to get things done,” Josh Newman, Vice President, Client Computing Group General Manager, Mobile Innovation Intel Corporation, in a statement.The idea with both the Samsung and Asus machines is that the Chromebook is growing up: long a popular model in the education sector, these machines are aiming at an older market of professionals and “prosumers.”“For years, students have come to love Chrome OS in classrooms around the world—but today, Chromebooks are being used for so much more, by the younger generation and working-professionals alike,” said Kan Liu, Senior Director of Product Management at Google, in a statement. “As we see the demand for premium Chromebook experiences rise, we are investing more and more with partners … to build the next generation of flagship Chromebook product innovations and offerings.”