You are here
E-commerce Tips for Beginners Ecommerce 

Top 5 E-commerce Tips for Beginners

While statistics may be capable of revealing a lot about a certain industry, they are often just the tip of the iceberg. For instance, while it is true that 51 percent of Americans prefer to shop online and that 67 percent of millennials prefer e-commerce websites to actual stores, this does not mean that an e-commerce is a fail-proof business idea. Although lucrative, e-commerce is just like any other line of work, and in order to succeed, you need a proper game-plan, solid logistics, and enough endurance to see it…

Read More
Big Data Big Data Digital Marketing 

The Crucial Role of Big Data in Digital Marketing

The days of the old, mass advertising seem to be numbered. The digital age is upon us with all its tech marvels, including a plethora of different channels, devices, and tools. Marketers are constantly being challenged to take advantage of all this technology in order to shape and distribute their message. Therefore, they are always on the lookout for different ways to comprehend and interpret large sets of data. That way, they can capture the imagination of the wide audience and turn prospects into loyal brand ambassadors. Understanding the Role…

Read More
Social Media Social Media 

5 Tips for Boosting Your Brand Recognition through Social Media

Using social media to boost brand recognition is always a good idea. Still, quite often, small business owners overlook it, since measuring the return on investment can be tricky. However, if managed correctly, a social media campaign is always going to help your brand connect with customers and there’s no reason why you shouldn’t give it a go. So, if you decide to focus on boosting your brand recognition through social media, here are 5 tips that are guaranteed to help. Make it manageable No matter what your business does,…

Read More
Top SEO Practices in 2017 SEO 

A Guide to Top SEO Practices in 2017

A strong internet presence has become an absolute must for any company, no matter what it does. In recent years, the field of marketing has largely shifted its focus from other, more traditional media to online content and social networks. However, a website, no matter how well done, is of very little worth if it does not rank well with search engines. That is why SEO has become absolutely indispensable for any modern marketing specialist worth their salt. Of course, just like anything else internet-related, SEO changes all the time….

Read More

How Customer Experience Affects SEO

The first thing anyone does when they find out about your business is go and check it out online. What they see on your website is probably something that will help them make up their mind on whether to do business with you or not. A lot of things they encounter on your website will help them make a mental image about the way your business works, which is why you need to make sure it is as user-friendly as possible. As of lately, Google has realized the importance of…

Read More
Ecommerce Business Business 

Tips for Picking the Right Hosting Service for Ecommerce Business

Launching an online business is a strange combination of dread and excitement. The opportunities in the booming market are utterly rewarding, but on the flip side, there are numerous factors to consider. Bear in mind that setting up a solid online presence is, hands down, the most important task before you. After all, the website is the heart and soul of every eCommerce endeavor. It needs to be functional, easy to navigate, well-designed, and visually stimulating. The prime goal is to provide a seamless user experience. Pillars of success Building a…

Read More
Home Network News 

5 Great Reasons to Learn How to Set Up Your Home Network

Once you sign a contract and get DSL internet, you’ll probably get a router that sends out the WiFi signal around your home. That is the first thing that you need to set up a home network. After that, it’s all about following instructions and connecting your computers and appliances. Still, this is one of those things that can play out very easily or go completely wrong. But it is worth your while. Here are the 5 reasons you need a home network. Sharing the Files You can have a…

Read More
Startup Startups 

5 Most Creative Startup Financing Methods

Even the smallest of startups may require some serious initial capital. When faced with this problem, most startups go to a bank and apply for a loan. Sure, this is the easiest way, but definitely not the best one. First of all, unless you have a positive credit rating or a really fascinating business plan, the chances are you won’t get what you’re asking for. Luckily for you, there are many more creative ways of obtaining these funds and here are five of them. Keeping a Day-Job Unless the nature…

Read More
Reverse Hijacking News 

Reverse Hijacking and How to Deal with It

The greatest problem with doing business on the internet is the fact that term intellectual property, for some inexplicable reason, still seems quite vague in the eyes of the law. Still, website content like images, text or videos are not the only thing that is prone to theft. Stealing one’s domain name is as bad as stealing the name of the company. However, what do you do when you are unjustly accused of stealing someone else’s domain name without doing so. This is so called reverse hijacking and it can…

Read More
Business Business 

Multi-Tier Business Organization as a Guarantee of Success

Every business owner knows that effective organization is the most important prerequisite of continuous business success. Nevertheless, the paths to this goal differ from company to company and each of them can achieve the desired results. The problem is that you can’t tell at the beginning of the process which one is going to work for you. However, it’s clear that a multi-tier business structure will make the management much easier than astructure that’s too flexible. Here are a few useful organization tips based on a multi-tier approach. Clusters of…

Read More