Top 5 Analytics Tools For Mobile Apps

With the evolution of recent technologies, mobile apps are rising rapidly, which in turn, has increased the demand of detailed analytics. To make apps market-centric, developers are discovering the trends of analytics, thus consumer-behaviours is also escalating. Detailed analytics help developers collect the crucial numbers and analyse them to craft a new and effective marketing strategy to generate rewarding results.

There are a few effective analytics tools for mobile apps that help developers discover and assemble numerous sorts of data like number of downloads of their mobile apps, the revenue these apps earned and the reviews and ratings on the apps given by the users. Before getting into the details of the below mentioned analytics tools, you need to know about tracking the right keys.

Let’s take a look on a few basics that need to be tracked:

  • acquisition — it denotes the channel users are coming from
  • activation — it denotes the initial experience of users with your app
  • retention — it denotes all the users opened your app repeatedly after downloading it
  • referral — it denotes those users who shared the link from the app with positive experience to
  • Facebook, Twitter and other social platforms
  • revenue — It denotes a monetary expression of the user behavior

So when using analytics you have to keep in the mind the above mention keys to find the right thing at right place. Now let’s come across the best of the analytics tools for mobile apps:

Google Mobile App Analytics

The Google Mobile App Analytics for Mobile App measures and optimizes user acquisition and engagement with mobile apps. Here are some of the advantages of using this tool:

  • The best of the mobile analytics tools with a variety of features
  • Easy to learn and find various metrics
  • Integration with Google Play for tracking conversions
  • Google keeps adding new things routinely

With this tool following reports can be generated

  • Acquisitions: This allows you to find out new users. Discover where new users are coming from. How many session they went go trough and how much revenue was generated accordingly.
  • Users: Here you can get details about new and returning users. Apart this, you can discover their locations and more
  • Engagement: This allows you to track events as you do in your website, create reports based on speed, crashes and exceptions.
  • Outcomes: In the outcome section you can set up your goal and track conversation of the objectives. You can also discover the goal flow.

Price: free
Platform availability: iOS, Android


Apsalar — ApScience

Apsalar has a number of different solutions to meet your mobile marketing needs, packages and offerings. Here are some of the advantages of using this tool:

  • Complete
  • Offering analytics for multiple apps
  • Real time cohorts, measures engagement of users across time
  • Customizable dashboard
  • Gives you the data you want
  • Create funnels, events
  • Segment users based on events, funnels, cohorts
  • Offering free measure performance measure tool

Price: free
Platform availability: iOS, Android


It’s an open source and enterprise mobile app and web analytics tool used by developers all over the world. Here are some of the advantages of using this tool:

  • unique positioning;
  • great user interface;
  • stunning design;
  • real time;
  • dashboard easy to use;
  • track events and use segmentation;
  • track sets of events (funnels) defined from the app;

You can use this tool get information about

  • Users and Users Loyalty;
  • Sessions and Session Frequency;
  • Devices and App Versions;
  • Countries;
  • Carriers and Platforms.

Price: Free if self-hosted (open source)
Platforms availability: iOS, Android, Windows Phone, BlackBerry


Localytics gives insights of how users can be acquired, engaged, grown and retained. It is currently used by over 6,000 customers for more than 37,000 apps. Many global brands like eBay,, Microsoft and The New York have benefited through this tool. Here are some of its advantages of using this tool:

  • Help bubbles for newcomers;
  • Get the overview of all the added apps in the number of sessions of users
  • Simple to use;
  • Compare each app’s in criteria with premium/enterprise versions;
  • Premium/enterprise versions can create CVS files to your own queries
  • Even free version can add unlimited apps

Price: Freemium
Platforms availability: iOS, Android, Windows Phone, BlackBerry, HTML5


Mixpanel is another great tool for analyzing app metrics. It is world’s most advanced mobile app analytics. It is focused on visitor-level engagement. Learn it this way that if Google analytics is a Swiss army knife that can do almost do then Mixpanel is one special tool focused on doing one task very precisely.

  • An event based tool
  • Simple to create funnels
  • A good user interface
  • Allowing in-depth analysis
  • can be used to tie web to mobile
  • Tack even separately or create a series of funnels
  • You can also create complex queries based on events and demographics

The free version offers only 25,000 point per month. The tool counts every time your tack an event.

Price: Freemium
Platform availability: iOS, Android


Analytics Tools

Editorial Staff at Techlofy is a team of Digital Marketing experts led by Ashfaq Ahmad.

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