In simple terms, more conversions mean more revenue.
But optimizing an entire eCommerce website isn’t that easy. There are lots of things to consider, from brainstorming to testing to design and development.
So it’s quite understandable that many online retailers feel like they lack the time, resources, and manpower to run highly-effective, revenue-driving conversion optimization campaigns.
But there’s a way to counter this problem, the conversion rate optimization tools.
In this article, we’re going to have a look at the best conversion rate optimization tools in the market.
What Is Conversion Rate Optimization?
Most online marketers or eCommerce store owners already have an answer to the question, “What is conversion rate optimization?”
It’s just about improving your conversions, right?
Well, not exactly. So why is conversion rate optimization important, then?
Most eCommerce owners take an “on-off approach” to CRO. The attempts to boost your conversions usually involve some version of the following: identifying top-performing pages with high traffic for a meaningful sample, make a few tweaks and then, if the results are positive, roll out the changes across the whole website.
Alternatively, they can avoid making small tweaks altogether. Instead, they’ll have to undertake a full, site-wide overhaul every few years. They’ll have to change their branding, redesign their pages, and update all content – images, copy, CTAs, etc.
Both ways are actually wrong. Intermittent “tweaks” provides only a fraction of the results that could be achieved. And all-or-nothing overhauls are expensive, time-taking, and most of the time not effective.
The best approach to conversion rate optimization involves continuous testing and implementing lots of small changes across the website. Following this process leads to consistent and measurable increases to your eCommerce conversion rates over the long-term. Ecommerce conversion optimization is an ongoing process.
Top 5 CRO Tools to Increase Conversion Rates
HotJar is one of the most popular, instinctive and easy to understand analytics platforms on the market. For eCommerce stores, it’s also one of the most economical, with pricing options ranging from personal users right the way through to multinational enterprises.
Hotjar uses a mixture of unique features including heatmaps, video recordings, and direct customer feedback, along with the key metrics like conversions and dropoffs, to formulate direct insights for every stage of your eCommerce funnel.
If you’re looking for a user-friendly, easy-to-understand tool that integrates with most of the major eCommerce platforms like Shopify and Magento, then HotJar is well worth considering.
2. Crazy Egg
Back in the days, Crazy Egg made its name as one of the first tools to offer heatmaps. Since then, it has grown into a multi-feature tool that offers a wide range of solutions, including video tracking, split-testing, and a streamlined editor and it still does heatmaps!
In fact, Crazy Egg is still one of the best tools for using heatmaps to pinpoint customer pain points and site inefficiencies.
There’s a free trial of Crazy Egg to get you going.
Capturly does an amazing job in identifying customers’ pain points, therefore produce data that is worth testing. To optimize an eCommerce website, you need two things. First, you need the user data, then based on what data you’ve collected thus far, you might want to make changes to your site. Capturly can retrieve a lot of useful data from your website using traditional website analytics tools.
Capturly can answer questions such as
- why am I lacking conversions on my website?
- what makes a customer bounce off and leave the shopping cart behind?
- how do my visitors consume the contents of my website?
- what are the most annoying parts of a form on my website?
Once you can find pain-points that cause users to bounce off without performing the desired action, you can start testing results.
HumCommerce is an all in one conversion optimization tools that help online retailers analyze the behavior of their store visitors and boost conversions.
HumCommerce can help online retailers identify the dropoffs of their eCommerce funnel and the reasons why they’re leaving the store. The best part is that it also identifies the best possible solution to prevent customers from leaving your store.
HumCommerce has all the necessary features you need to boost your conversion rates.
- Tracks user activity using Heatmaps
- Records user sessions
- Tracks user flow in your funnel
- Allows you to see what works with A/B testing
- Visualizes and measures your conversion funnel
- Creates custom reports from analytics data
Figpii is a multi-feature conversion optimization tool that helps you visualize user activity, record user behavior, & run A/B tests.
FigPii makes it easy to track visitor movement, records their behaviors, captures their email, and tests their design and UX preferences. All in one place.
Figpii offers A/B testing, heatmaps, video recording, and polls.
So these were the best CRO tools for your eCommerce store. You don’t need every single one of them.
Selecting a tool that works for you is all about understanding the specific requirements of your eCommerce store. When you have a clear picture of your requirements, you can evaluate conversion optimization tools accordingly.