You are at a point saying your e-commerce business is a big flop, not generating conversion rate and expected ROI, then perhaps it’s time to get your thought back. Should you revise your strategies? The way you promote your online store among your target audience should be prioritised on the basis of their interests, purchasing behaviours, and the changing marketing trends, if you want to know the truth. And this is where email marketing can come into play.
In this post, we discuss 5 email marketing tactics to get quick engagement from online customers and encourage them to buy products.
1. Personalise emails
If customers get personalised experience with tailor-made content especially for them whenever they open our emails and newsletters, don’t you think it increases our chances to bring him in our online store? Though email personalisation is not new to e-commerce, many businesses find difficulties in executing such strategies as they probably don’t realise that the personalisation process has become super easy with the help of a few new tactics and technologies.
Through simply tracking the browsing history of customers to discover their engagements one can easily send them personalised emails. Furthermore, it is super easy with this segmentation, classifying audience based on their age, gender, buying behaviour, size, and other key aspects.
2. Add a clear call to action
Customers are lazy chaps and we have to give everything so that they see our product, for this thing done, we have to create some CTA links and buttons. Since emails are one of the most influential ways to convince web visitors to come and visit a web store. In addition to an inviting subheading, compelling content, and beautiful images, make sure you embed a visible and an eye-catching CTA button to attract subscribers to visit your store. Ideally, you should add the CTA above the fold as this will boost its accessibility.
3. Give away something for free
To get a customer in the short time period, make it happen by giving something for free. However, It’s important to build a loyal relationship with your customers. This can be done, if you could consider giving away something for free, such as discount coupons, subscription to e-books, tips on relevant topics, exclusive promotion codes, etc for those who have made a recent purchase from our online store.
people love rewards, and this can encourage them to become a more regular customer. Your charity can be termed as an investment, building a long-term relationship with the people who visit your web store on a regular basis for buying purposes.
4. Use abandoned cart emails
Sometimes customers start their purchasing journey, added things to their shopping cart but don’t make the purchase due to some reasons. Whatever the reason that prevented the customer from proceeding with the sale, you can work to overcome it, through sending abandoned cart emails to those who left your site without completing the checkout process.
The good news is that abandoned cart emails can recover a good portion of these losses and increase the conversion rate of an online store. It is a great way to remind customers about their incomplete purchases with your store and encourage them to complete their buying journey. You can even offer customers some discount for the same product they left in their shopping cart to influence their buying decision.
5. Offer discounts and promotions
The tested and applied method to get customers in every business is Discounts and promotions. And emails are ideal for telling subscribers if you are running discounts and promotions of their favourite items. Send them emails promoting special sales and promotions with short deadlines, to create curiosity and a sense of urgency, which in turn, should boost click-through and conversion rates. Don’t believe me, try it. 100% working.
With these 5 strategies, you can engage customers real quick. And at last a tip for all the marketers, these email marketing tips can help to boost the sales of your e-commerce business in an effective and efficient manner, so you can focus on giving rich shopping experience to your customers. Give them worth telling after sale service so they further create more customers for your business. Good luck!
If you tried anything more effective apart from these five. Comment below your idea.