Running a blog is no easy feat these days. There are a lot of things that you need to worry about: the quality of your articles, the outreach, handling your website and making sure that it works the way you need it to work – the list goes on and on. It takes quite a bit of time, effort and trial-and-error to know how to run a good blog and provide your writers with quality material every time.
Fortunately, technology can help you out a bit here. There are some fantastic tools out there for bloggers that can make your job significantly easier in a number of different ways. In this article, we’re going to be discussing some of the most useful ones (in our humble opinion), and how they can help you build out a fantastic blog for all to see. Without further ado, here they are:
WordPress is the most popular content management system for blogs to date, and with good reason. It’s very intuitive, simple to use, fast and stable, which is why it’s currently powering close to 80 million websites worldwide. If you want to minimize the hassle of actually starting a blog, consider going for a WordPress-based website instead of trying to start everything from scratch.
Additionally, WordPress offers a wide array of free and paid plugins that you can use to enhance your entire blogging experience in various ways, instead of having to code extensions yourself. We can’t say enough good things about WordPress, it’s truly one of the cornerstones of the Internet today.
2. Google Keyword Planner
If you’ve been into blogging for a while, you’ve surely heard of the term SEO before. SEO is short for search engine optimization, and it’s defined as the process of affecting the visibility of your website on various search engines.
One of the most important things you need to know about SEO is that keywords are very important. By writing certain phrases in your article, you can make your blog show up higher on search results, increasing the chances of someone clicking on it.
Google Keyword Planner can help you out with this aspect of SEO and provide you with thousands of relevant keywords to enhance your website’s visibility. Simply type in a seed keyword and you’ll instantly be presented with numerous suggested search terms and their search volumes. Pretty neat, right?
3. Virtual Private Networks
You might have heard of VPNs before as a means of bypassing geo-blockades or increasing the security of your connection, but maybe you’re a bit confused as to why they’re on this list. Here’s why: Not only will your connection be more secure behind a solid VPN, but it’ll also allow you to see how your website looks from certain areas of the world.
For example, if the majority of your readers are from Spain, you’d want to latch onto a Spanish IP address and see what sort of location-based ads they’re being displayed, and whether you need to change anything on your website to make it look a bit smoother in spite of those ads (so they don’t cut end up cutting your paragraph in two, for instance).
And of course, as was already mentioned, it’s always a good idea to secure your connection and make it more private, and a lot of VPNs have built-in DDoS protection, which always comes in handy when running a website of any kind. If you’re in doubt about which provider to pick, there are a lot of reviews out there that can provide you with a list of great VPNs you can choose from. Keep in mind that you’ll get a much better performance from a paid VPN than a free one, in terms of security, stability and speed.
4. Readability Test Tool
One of the most common mistakes that very knowledgeable people make when writing articles is not thinking about how complicated their phrasing is. No matter how much of an expert you are, if you can’t put it into words simple for everyone to understand, most people will give up on your article completely – they just won’t be able to understand what you’re trying to say.
For this purpose, you can use the Readability Test Tool to make sure that your blog is informative and yet simple enough so that anyone can read and comprehend it, regardless of their educational backgrounds. The tool will provide you with a number of suggestions about your phrasing, like when to use less complex and technical words, whether or not you should shorten your sentences and so on. A really useful piece of software that can significantly improve the quality of your article if you use it correctly.
For those of you who are required to write a large number of different articles every day, we know how exhausting and time-consuming it can be to get that much work organized properly. Every article is its own story and slightly different rules apply every time, so it’s good to have a way to plan everything out, write out the details and share them with your co-workers so you don’t have to remember it all yourself.
Trello can be a big help here. The tool can help you create tasks, set their due dates and much more, and share all of this with as many people as you need to. It’s very intuitive, easy to use and clutter-free, so if you need a quick solution that will help you organize your workload and not give you a headache while doing so, be sure to check out this app.