Running your web agency can be an overwhelming responsibility. Attracting clients is a full-time job on its own. And you also have to deal with the stress that comes from hiring the right team, managing your publicity process, and meeting your clients’ expectations.
However, you don’t want to be left behind in this ever-changing industry. You want to grow your web agency into a leading brand. To do that, you’ll need the right tools.
In this article, we’ll unveil the top eight tools to help you grow your web agency.
Best Web Agency Tools in 2020
1. Website Speed Test Tool
Your conversion rates depend a lot on your webpage load time. According to Google, the bounce rate increases by 32% when your page load time takes up to 3 seconds.
An increase in the bounce rate is NOT good for your web agency.
There are several ways of increasing your website’s speed, and adding the perfect topography is an excellent way to start.
If you’re not sure of your website’s speed, you can measure its rate with the use of Pingdom.
Pingdom is the tool to rely on for accurate measurement of your website speed. Web page speed is one of the leading factors that cause an increase in bounce rate and traffic drop. And Pingdom is used to diagnose such issues.
2. Analytics Tools
By now, you should know that Google Analytics is the best tool to get insight into the performance of your website pages.
Google Analytics gives you a real-time analysis of your traffic. You’ll quickly identify who your customer is, how they navigate through your site funnel, where your visitors are coming from, how your site is found by visitors, and a whole lot of other vital information.
Kissmetrics offers statistical data on the customer’s behavioral pattern. You’ll be able to identify where the customer is coming from, their product of interest, and much more.
Crazy Egg offers useful information to help you improve the user experience and increase the level of engagement on each web page.
Woopra is a unique tool that improves conversion. Woopra is an indispensable tool for online shop owners.
3. Public Relations Management Tool
The Internet is a large platform, and it’s quite difficult to monitor what your customers or fans are saying about you.
With the use of Google Alerts, you’ll be able to get a hold of what others are saying about your agency on the web.
Creating Alerts is quite simple. And you can activate an alert for any keyword of your choice.
Google Alerts helps you to keep track of your brand on the Internet. Also, you’ll readily respond to any complaints and promote helpful blog posts.
4. Email Marketing Campaign Tools
Email marketing has proven to be a fantastic way of generating leads. There has been a 4% annual growth rate of emails, and it’s one of the best ways of connecting with your audience in a profound way.
Here are the top best email marketing tools.
- MailChimp: MailChimp is one of the best email marketing tools out there. Whether you’re just starting off or you want to scale up your marketing techniques, MailChimp is a great fit. The forever free plan is an ideal choice for beginners. Also, prices differ depending on the size of your email list.
- Marketo: If you’re looking for an advanced email marketing tool, then Marketo is for you. Marketo is an email marketing platform that provides an all-in-one solution for your business.
5. SEO Tools
Search Engine Optimization is a key component of any web agency. And any SEO tool should have these 5 fundamental features.
That’s not all…
You also get to do more in-depth research like keyword research, backlink analysis, PPC monitoring, and much more.
These SEO tools will help you study your competitors and stay ahead of the competition.
If you don’t want to lose sleep over these tools, you should make use of local SEO services.
6. Graphic Design and Branding Tools
If you’re still growing your web agency, it may be difficult to hire a graphic designer or outsource your work to an agency — and that’s not a problem.
Regardless of your project, Canva is a fantastic tool to help you create professional graphic designs for your agency.
What’s more, there are over 8,000 templates to help you start off immediately.
You can easily customize these templates to fit your business needs.
Another tool that you can use is DesignWizard Its an extremely viable alternative of Canva with a lower-cost licensing model and all the tools features are available in the free subscription.
They also provide you with 20,000 professionally designed templates and over 1.2 million images in the library.
7. Social Media Marketing Tools
Scheduling posts and reviewing their performance on social media platforms can be a daunting task.
Interestingly, there are several social media management tools available to you in the market.
8. General CRO Tools
Conversion rate optimization is used to improve your Key Performance Indicators (KPIs).
In this process, the analysis is used to improve the performance of your website by:
- Gathering relevant data
- Creating a verifiable hypothesis
- Testing the hypothesis
- Reviewing the results
- And measuring the effectiveness of the results
If you’re wondering why a customer didn’t click or what section of your site resonants with them, you should do a user survey with Qualaroo.
On the other hand, UserTesting helps you gain insights into the mind of your visitor. With the UserTesting tool, you will be able to monitor how a visitor navigates through your site in real-time.
This guide provides a useful tip on how to grow your agency through conversion rate optimization.
Conclusion – Make Your Choice
Growing your web agency can be a tedious task. However, you can either hire a digital marketing team or use these eight tools to get the job done.
These tools provide immense value and will save you tons of energy and time.
There are thousands of tools in the market, and each serves a unique purpose. But, before you make a choice, proper research should be done.