A boosted Facebook post is a post from your business Page that, for a fee, can appear higher up on your audience’s News Feeds. The fee depends on how many people you want the post to reach—the payment depends on the number of impressions the post gets with time. Boosting posts is an effective and inexpensive way to get more exposure for your content. It’s a simple and easy process – posts are boosted directly from your Facebook Page – and you can boost a post for as much or as little as you want.
It’s a great way to get more people to see your Facebook posts, to promote special events, offers, and news, and to reach new audiences through targeting.
Boosted posts are different from Sponsored posts. Sponsored posts function more similarly to ads, where you can choose your target demographic and invest funds into making them aware of your business.
Go to the post you want to promote. This can be a new post or an existing one on your Page’s Timeline. Click Boost Post in the bottom-right corner. The key lies in who you are targeting. Based on the goal, companies have the ability to target anyone they want on Facebook.
When boosting a post, Facebook offers the following targeting options:
Audience (fans and/or friends of fans)
If you select People who like your Page and their friends, your boosted post will only be visible to people who like your Page and their friends. Note: this option is available if at least 50 people like your Page. When boosting a post, especially to users who might not be familiar with the brand, the image will be the first piece they see. It needs to be eye catching and engaging at the same time.
In order to determine if a certain post is performed well enough to boost, it is essential to check post results in the Insights tab on the Facebook business page. Set your maximum budget. You can spend as much or as little as you want. Depending on how much you’re spending, it will give you an estimate of the number of people you’re going to reach. While boosting a post may seem as simple as pressing a button, there is a lot more to consider in order to effectively use it and see results. To avoid irrelevant clicks and visitors, advertisers need to understand who they are targeting, what the goals are, and why users should care about the post.
Here is how to boost a Facebook post:
Step 1: Go into your Facebook Ads Manager, click “Create Ad”, select the “Traffic” option and find the post you want to boost.
Step 2: Now, you have to select your audience, budget, and devices.
When choosing the audience, you have a LOT more options here than what you get in the Boost Post tool. If you have a large following, you can just choose Engaged People to reach to the most active users of your Page.
Step 3: Narrow that audience down to a more reasonable number (we shoot for 500,000 to 1,000,000 people) by applying filters on the left-hand side. Which filters do you use? Use filters that better identify your target customer. For instance, many of our list subscribers and customers are small business owners, so it makes sense to apply that filter in the “Behaviors” section.
Step 4. Let’s say you write a post inviting people to a free webinar and include a link to a landing page where they can sign up. In the “How much do you want to spend?” section change the bidding to optimize for post engagements and only pay when people do actually engage with your post!
In today’s Facebook world, where reach is dwindling, boosting a Facebook post is a fantastic way to improve visibility and reach to targeted audiences. It is absolutely essential, however, that there is an effective plan in place to maximise the potential opportunity.
I hope this post helped you understand the best way to Boost your Facebook Post. Go ahead and try it on one of your posts and let me know how it worked for you.