In this blog post, we bring you 8 major points to remember about Brand Optimization in a business SEO Strategy.
How do you know that a specific mobile phone company is different is from others? The answer lies in its Brand. But how can you define what is a brand? A brand is a verbal or visual entity that connects with your audience by building awareness for your business. It could be a name or symbol that marks your identity and differentiates from others in the same niche as yours.
Google trends to favour big brands as they are the most strategically optimised by their respective SEO professionals. The entire process of crafting a connection with the audience and providing them with precise information is called as Brand Optimization. In other words, it is done to reach out to qualified leads and formulate a unique user experience with a company. Brand Optimization involves putting up key messages and informative images at the right time to the right set of people to build awareness amongst a company’s targeted user base and generate calls to action for better ROI. An SEO optimized brand is likely to get more responses, leads and higher conversion rates. The major benefit of optimizing a brand is it enables a business rise above the cesspool that the internet is and marks its presence in an effective manner.
Important Brand Optimization in a business SEO Strategy:
1. Brand Optimization to present what your business stands for
Your brand’s name, symbol, the relevant keywords surrounding it, everything attached to it tells the web what you stand for, what users require and where can they get the desired products and services from.
2. Google favours Big-brands
SEO experts know how Google has been favouring Big brands and have been rewarding their businesses with prime positions in SERP. The reason being, they have a great number of links pointing to their websites and have consumers talking about them on the web.
3. Avoid the overuse of keywords and phrases
Over-optimization of keywords and phrases which are relevant to your brand won’t help you attract qualified customers; rather it will be an undesirable step to a smart SEO strategy. Structure your website content using a mixture of appropriate synonyms and matching phrases so as to avoid irrelevantly and over-usage of keywords specific to your niche.
4. Social Media for a strong Brand Optimization
These days, People tend to spend more time on social media website whenever they are free. A major part of a brand’s consumer base can be easily approached on such online platforms. With a strategic social media marketing plan, a company can gain valuable recognition amongst its followers, subscribers and potential customers. If you have social media accounts on leading networking websites, then the best way to gain more leads is by linking them all to your official website. Besides, make sure you constantly engage with your followers and subscribers to deliver the valuable information they can rely on. an inactive social media account means decreased online visibility on leading search engines.
5. Include Local geographical brand optimization
A company in its gestation period hugely relies on tier-1 consumer base. This is where the leads usually generate from. Your clients can multiply in a significant way if you keep optimizing your brand’s presence within your local vicinity as well. Just because your website has gone online and can be accessed from any nook or corner in the world doesn’t mean you should stop concentrating on the local area, district city or even state while elevating your brand’s relevance. Maintaining the local consumer base helps your brand in holding its constant credibility.
6. Being Updated about online trends and figures
Brands which use Google Webmaster and Analytics tools to optimize their online visibility tend to have an effective SEO strategy as these tools are utilised to gain useful data about trending keywords, links, crawl errors and so on.
7. Provide users with relevant information
Whether it is the content on your website, the content on your feature ads or contact information, make sure you are not wasting your efforts in giving irrelevant or insufficient information to the audience. For example, while putting up contact information on your website, don’t forget to include, email address, phone number and most importantly, the physical address on every page of your website.
8. Successful Brands regularly update their website
A website that is regularly updated shows Google that it offers quality content for the users. With Google changing its algorithm constantly, the focus has become more on user satisfaction with the information provided on the web. Keep updating your website content. The best way is to include a blogging section to your site so as to render it with more credibility. Other ways are to use press releases and have as many citations as possible about a brand on the internet. Google rewards companies for providing up-to-date and resourceful information given to its website’s visitors.
With more and more companies going digital, building a brand’s image can be achieved these days through Brand Optimization. If you are a building brand wanting to make your way out of the cluttered environment of the internet, optimizing your brand’s presence should be one of the major steps in a forming a successful SEO strategy.