The mobile apps have evolved over the years as an absolute necessity for the businesses, not only to ride over the competition but also helping to elevate the performance and productivity of the workforce.
According to the Federation of Small Businesses, only a small percentage of the SMEs actually views the apps as useful because the small businesses lack the understanding in how the apps can be used in an effective manner for the purpose of business promotion. They also find the apps quite expensive to build and a time-consuming process.
Mobile constitutes what is one of the four disruptive technologies and is an essential component of the digital business platform. The first step is to evolve a cohesive strategy for delivering mobile apps.
There are many challenges that are faced by the app development companies and one one of them is to use to self-service tools for fostering innovation and driving an agile app development process that is available in the market.
Here are some of the things that you need to do for mobile app strategies in 2017:
Gathering Social Media Intelligence
It is the social media intelligence that improves customer engagement in real-time and also with such customers who are on the move. Monitoring the social media will enable to convert the insights into actions, at the correct time.
The highly visual networks like Instagram and Pinterest are often used as the first points of contact with the brands. Insights are later applied for team activities across the organization.
Higher App Store Ratings
Higher is the insight gathered on the app user behavior, better is it to understand the needs of the customers. App Store ratings is one of the critical factor for deciding on a successful app. The effort is always to convert the negative reviews into a positive one. Then these loyal customers will be the ones who will spread about your app.
Using Install Ads from Facebook
Just a simple screenshot of your app is not enough to catch hold of the user’s attention as more and more apps are using the Social Media Network, standing out from the rest of its competitors.
A majority of successful apps use the Facebook App Install ads and in the opinion of the developers, these reduce the acquisition cost from 15 to 60%. The companies need to capture more based on the ways liked by Facebook, such as explicit calls to action, captivating claims and capturing images. In order to target customers for acquiring new audiences, new features on Facebook are useful such as Lookalike Audiences, Partner Categories, and Custom Audiences.
Managing the Mobile App Developers
Each and every step of the app development process has to be managed by a highly skilled workforce. Resources that you have must be dedicated to gathering metrics, monitoring budgets and also understanding consumer insights.
Combination of Apps and Mobile Sites
A responsive website is created to address the mobile-first strategy for appearing in the search results. This will also enable to engage with customers and increase the visitors to the website. The mobile sites are for simplifying the shopping experience of the consumers.
The apps are powerful tools for customer retention, offering benefits like discounts and promotions. These apps are for the loyal customer who needs to interact in a simple and faster way.
Capitalizing on the Market Trends
Recent studies show that there is an tremendous growth for apps. If the companies are failing to embrace this golden opportunity to gain audiences, they will fall far behind their competitors in the future. So, there is need to comprehend the market trends when developing the app strategies in 2017.
There are no signs of diminishing interest for the smartphones and the tablets, more so because of expansion in user base, advancement in technologies and declining prices. So, we see that 1.2 million users were using mobile apps in 2013 and we see that there is a growth of 29.8% each year and that the number will increase to 4.4 billion users in 2017.
Understanding Environments on Different Devices
The usage of devices depends on the different environments. So, we expect the smartphone usage, all throughout the year. You can run optimized marketing campaign by understanding the location, time and the device types.