Start seeing the response rates you’re looking for out of your cold email strategy.
When it’s time to sit down and start writing out cold emails to prospective customers, it can be a stressful task. You might find yourself staring at a blank email screen searching for the right words to say — reminding yourself you’ve only got one shot to impress them.
It’s true that crafting the perfect cold email can result in landing a new client or closing a big deal. But what happens when you’ve already sent ten or fifteen emails with no response?
For many, this process can quickly get discouraging and might have you wondering if it’s worth the time and effort. If you’re finding yourself in this position, it’s time to take a step back and look at your cold emailing process.
Are you spending enough time learning about your prospects? Have you put enough effort into selling the benefits of your products?
These are all things you need to consider when writing cold emails with the intent of getting a response. In this article, we’ll look at a few ways that you can improve your current processes and start seeing more responses than ever before.
Here’s a quick look at what we’ll cover:
- Why it’s important to warm your prospects up and provide them with a personalized experience
- Why you should always lead with the benefits you have to offer your prospect
- Why backing up your claims with statistics can help seal the deal
Warm Prospects Up With Personalization
Even though you may have had little to no interaction with your current prospect doesn’t mean you can’t warm them up. In fact, getting to know your audience before sending your first cold email is a very important step in writing a message that will garner a response.
When you first read that, it might sound weird that you need to warm up a lead that doesn’t even know you exist. But the more you know about the wants and needs of the person you’re reaching out to, the more likely they are to want to read your message.
This means you need to spend time researching your potential customers and finding ways to personalize every experience. A touch of personalization will go a long way, whether you went to the same college, share a common interest, or business connection — it can help get your foot in the door.
Here are a few examples of how you can personalize your cold emails with the help of a little research:
- Find a common interest such as a favorite sports team or hobby
- Share tips or an article that may interest the prospect based on their career path
- Connect on social media and start to build a presence by interacting with their posts
Finding a way to connect with your prospects will help make breaking the ice a tad bit easier. It will also make you feel more familiar and approachable to the recipient — which will lead to more responses.
Lead With the Benefits Your Products Have to Offer
Most likely, you’re reaching out to potential customers to try and sell a product or service. This means you need to be direct and tell customers right away why they will benefit from using your products.
Chances are good they don’t care that you are the nicest person on the block or that you can craft amazing punny jokes — they want to know what the benefit is to them. Let’s face it, we’re all a little self-centered. We want people to get to the point and tell us what we are getting out of the deal.
Take this mindset with you when you start creating your cold emails. After you write out your message, take a step back and make sure the value that you are offering your customers is straightforward and to the point.
The old saying is true, you only get one chance to make the perfect first impression, don’t waste it by putting irrelevant details first. Being straightforward about the benefits of your products and services can leave a lasting impression and return a higher response rate.
Back-Up Your Claims With Solid Stats
Once you’ve put the benefits of working with you out there in the open, it’s time to back it up with powerful statistics. Not only do you need to tell your customers why they should work with you, but you also need to show them.
Words may get you in the door, but the stats are what will help you land the sale. This is your chance to prove your claims and really let your prospect see why choosing to work with you can benefit them.
Here are a few examples of ways you can back-up your claims:
- Share case studies and testimonials from real customers
- Provide numbers of how you’ve helped other customers reach their goals
- Calculate how much your product or service can save new customers over a year
When you back-up your claims with real and impressive statistics, you’re much more likely to capture the reader’s attention. Once you’ve figured out how to get their attention, you’ll find that the responses start to flow in naturally.
Get the Responses You Want With Cold Emails
Cold emails may seem like an intimidating way to reach potential customers, but when done right is a world of opportunity. You just have to remember to keep your audience’s needs first and make sure to lead with the benefits you have to offer them.
If you provide them with the details and peek their interests, you’ll be sure to see higher response rates than ever before. While it might take time to nail down the perfect message, cold emails are a great way to reach new prospects and provide them with a personalized brand experience.