I know you have a long to-do list, app developers! Right from selecting a right platform and framework, your list keeps on increasing until you finish an app, right? But, when you start developing a mobile app, mobile app UX should top your list because the combined number of available apps in two leading app stores Google Play and App Store is over 4.2 million to date, and only the app with excellent UX design will stay on the user’s devices.
You need to keep the end users in mind from development to deployment and from testing to maintenance phase of a customized mobile app. In a way, the entire app lifecycle management rotates around the user experience.
Even if you develop an enterprise app for implementing mobility in the workplace, you need to come up with the same user-friendly, streamlined experience as that of consumer-focused mobile apps. Any technical glitch or even the slightest problem in navigation can result in impairing mobility at the workplace. You simply ascertain the failure of an enterprise app by not taking the mobile user experience into account. Here are five characteristics of successful enterprise mobile apps to improve UX significantly.
Synopsis of mobile UX design
The mobile UX is an umbrella term and incorporates many factors including the usefulness of an app, relevancy of app features, app usability, and performance. You have to take both mobile UI and app performance into account while developing an engaging mobile app. In other words, every aspect related to the user’s engagement with the mobile app falls under the category of mobile UX.
Your app must be intuitive, responsive, and user-friendly to entice the end users. You should remain vigilant about stuffing features that are more about pleasing the user rather than serving the main objective of your application. Also, if you will work on making the tasks too complex to perform in your app, you will get an optimum result. Don’t let your users spend too much time in understanding the features and functionality of your app or you will put your app in danger of rejection.
Remember: The most engaging mobile UX design is a simple and straight-forward one.
What to avoid
You may fall into the trap of complicated design if you succumb to the mentality of creating a complex design while developing a robust enterprise app. A customized company app should avoid any unusual elements or unwanted gestures while sticking with all the industry standards provided for various tasks like opening files and switching between the screens.
Just break all the complex processes into simple ones and support the app’s primary objective of addressing the larger workflow of the enterprise.
How to build a better mobile UX
The design is not just a combination of visual aspects like colors, fonts, and pixels. It goes beyond that when it comes to mobile UX. Design thinking, which categorically focuses on developing user-friendly app solutions, can assist us in building a better mobile UX.
Finally, your mobile app, either for a consumer or an enterprise, should be predictable and familiar for the end user to give them the pleasant experience.
The rich user-experience is a key factor in improving the app retention rate, and therefore, UX mobile app design requires a careful attention all the time. Undoubtedly, it is your first and foremost requirement while developing an app.