In today’s world, everything has moved online. And, you can do anything with just a click sitting on the couch from the comfort of your home. The same is the case with shopping. Nowadays, online shopping is usually preferred over the traditional method of shopping. Moreover, the number of e-commerce websites is increasing like the wind. As a result, E-commerce Marketing is becoming an essential part of every business.
E-commerce has revolutionized the world and completely changed the way we do things. Furthermore, the internet provides exceptional opportunities for those willing to start an e-commerce business or to look to expand their business globally.
But, do you know what it takes to run a successful e-commerce venture? In this guide, I have provided some E-commerce Marketing Strategies that you must employ to run a successful e-commerce venture.
10 Best E-commerce Marketing Strategies
Create Original Content
We know that “Content is King.” So, you need some content to start an e-commerce website. Creating high-quality and original content will add some value to your business. This will help you resonate with your customers and keep them engaged in exploring your offerings. This will eventually result in increased sales as well as revenues.
Moreover, marketing original content is an amazing way to express your views, strike a persuasive idea and create a brand image in the user’s mind.
Optimize Website Layout
Once you are done with launching and designing your e-commerce website, it’s recommended to test your website’s layout along with the language and placement of conversion elements.
Ensure that your website has a simple interface with an excellent browsing experience and is easy to check out. This will make your customers feel naturally inclined to make a purchase and clear how to do so.
You can start with checking the language displayed on product pages and the landing page, along with the language in your conversion elements and the strategic placement of icons and elements. There are several Usability Testing Methods available for this.
Furthermore, it becomes essential to test the theme and color of your site. In the end, a captivating website layout enhances the overall customer experience. Hence, you must invest some time and money in optimizing your website’s layout.
Content Marketing is probably the most effective and influential method of marketing. It can help you attract more positive attention and conversions in a way no other marketing method can. Additionally, it can also help you enhance the interaction with your potential customers.
By producing and marketing the valuable content, you make sure that your audience receives the latest updates that matter to them regularly.
Before starting a content marketing campaign, you should brainstorm with your team to create a list of what type of content you are willing to create. There are several different types of content. It can be either in the form of a blog post, video, or maybe a newsletter. Moreover, you consider utilizing your marketing budget under the consultancy of experts. You can outsource the work when necessary. Also, keep in mind that you should be investing in high-quality software, subscriptions, and employees.
Later you will find that working with the right people will pay off someday. Diversify your team and let your members come up with compelling ideas.
It’s also recommended to create content according to Pareto’s 80/20 Rule. This rule states that your promotions should include 80% informative content and 20% promotional content. Your content should always be relevant and captivating.
Search Engine Optimization
Making the website optimized for Search Engines is one of the most crucial and manual methods of optimizing a successful e-commerce website. Moreover, it becomes essential to constantly update the website with high-quality and relevant content according to SEO standards. It also promotes a good user experience.
Search Engine Optimization allows your website to rank higher in the Search Engine Results Page (SERP). By publishing valuable and relevant content, you can easily rank higher through SEO. This will be extremely beneficial for your e-commerce website because your website will appear on the top whenever a relevant search will be made, resulting in increased traffic and sales.
You can also hire an SEO expert for professional guidance. An expert can help you solve all the SEO related issues of the website and perfectly optimize it for better results.
But, it’s a gradual process as ranking your website organically takes time and effort. Just focus on creating SEO-friendly content and providing value through your products or services. This way, you can see your e-commerce business thriving day by day.
A Pay-Per-Click (PPC) Marketing Campaign has three basic elements: the ad, the offer, and the landing page. All three elements should be well structured and compelling to maintain the interest of the lead.
Also, make sure that your landing page should be in continuation of your ad. It should be able to deliver what was promised as the reward of following the ad. This will help you in taking the visitor through your conversion funnel. And don’t forget to customize the ad with keywords to appear somewhere near the top of the Search Engine Results Page (SERP).
Furthermore, it becomes important to keep the landing page free from distraction, along with unneeded bells and whistles. In the end, your landing page is the most appropriate place to offer your product benefits to the customers.
Pay Per Click Marketing entirely deals with the paid Web Traffic. It is governed by various factors such as keyword competition and your business domain, quality score, and so on. PPC is often considered as a controlled and high-budget method of reaching your target audience. But, it’s well worth it to spend some extra bucks on advertising because of its high revenue-generating capability.
Hence, PPC is an effective method of e-commerce marketing because it gives instant results with minimum effort.
Email Marketing is one of the most effective ways of reaching your customers. You need to take care about the content of your Emails and who is included in your outreach. Because of its exceptional conversion capabilities, Email Marketing has been a popular method over the years.
You should provide useful content within your emails to reach your audience most effectively. Try to make the content as personal as you can, offer undeniable promotions, and utilize it as an opportunity to socialize.
Just provide the latest updates about your business. Tell your audience what your business is doing and tell them about new features, products, and events. Be transparent about your company. Create persuasive Emails that can develop their interest in your brand and keep them engaged with your emails.
And don’t forget to analyze the analytics of your Email Marketing campaign. You can consider using Google Analytics Dashboard for monitoring the analytics of your campaign. It’s a free tool that provides useful data about your Email Marketing efforts.
Hence, Email Marketing becomes a crucial part of your E-commerce Marketing Strategy. Utilize this method properly to run a successful E-commerce Marketing Campaign.
Develop an App with Push Notifications
Creating an attractive app for your e-commerce business is a great way to create a better user experience. It also indicates that you are staying at the forefront of your audience’s mind.
According to research, most internet users use their smartphones for making a purchase online. And, more than 70% of online purchases are made through mobile applications. This data is enough to prove why your company needs to create a useful mobile application.
Shopping through Apps is much easier and straightforward as compared to websites. Users can easily open the apps by tapping the icon on the screen, browsing for the products, saving them in their wishlist or cart, etc. Apps also provide various customizations to enhance the user experience. So, you should be investing in creating a fantastic mobile application to grow your e-commerce business.
But that’s not enough. If you want to keep your audience engaged, you should also focus on sending push notifications through the app. It’s the best way to educate your audience about your latest offerings and convince them to purchase your products. Keep the content short and personal for better results.
Influencer Marketing is emerging enormously these days. Most e-commerce businesses are investing in influencers for their brand promotions rather than a popular celebrity. Over the years, Influencer Marketing is proven to be a highly effective method of e-commerce marketing.
Now, who is an influencer? Influencers have a significant following on social media platforms and can influence people with their posts. They have more influential ability than popular celebrities because common people can relate themselves with these influencers.
Influencer marketing is a better choice for businesses because it’s a comparatively cheaper method of advertising your products. Some influencers with a high following might charge a few thousand bucks for posting a single photo. But, some with comparatively lesser followers usually charge less, and some ask for free products.
They promote your brand by posting a picture or a video of your brand’s products and recommending them to their audience. You can also offer special discount coupons through these influencers. The audience would like to use these coupons and make a purchase from your company. This will result in higher sales and revenues.
Hence, Influencer Marketing becomes an essential part of your E-commerce Marketing Strategy.
Launch Stores on Multiple Platforms
Consumers are the power players in the e-commerce industry. This means that your business should stand out uniquely. Hence, it becomes essential to customize your website’s user experience. This will help you cater to the needs of your audience.
Also, try to make your outreach efforts as personal as possible by taking the time to learn about your customer behavior. Everyone would love to feel special. So, if you ensure to add personal touches like addressing your audience by their name, sharing pictures and videos of your employees and working procedure, and be transparent about every information related to your company, you will be able to create a loyal customer base. And, this plays a vital role in the success of any e-commerce business.
All these small things add to the overall face of the business. And, it will eventually make its way to the hearts of your customers.
Those who have shown some interest in your business are more likely to make a purchase later.
By retargeting them, you can track the customers who have visited your website. It will then display relevant ads to them when they’re browsing through any social media platform or a search engine. This is done with the intent of bringing them back to your website and convince them to make a purchase. If they revisit your website, then the chances are higher that they want to purchase your products.
Moreover, you must ensure that your ads are as specific as possible. This will help you effectively manage a retargeting campaign. If someone’s looking for a specific product, then make sure to display that specific product’s ads. Also, add the link to the page of that product.
Like PPC Marketing and SEO, you should be displaying the relevant information for the instant clicks on your ad.
If someone is looking for a Bluetooth speaker and is redirected to your website’s homepage, they won’t be thrilled. If you redirect them to the exact Bluetooth speaker page, they would like to purchase from your website.
Staying up to date with the latest trends in marketing and various marketing techniques plays a vital role in the success of an e-commerce business. Make sure to provide relevant and captivating content and products that satisfy the needs of your target audience.
Try reaching your potential customers in multiple ways. Furthermore, you must ensure that you are working with a team of skilled and passionate professionals. If you let your team come up with interesting ideas, you may find new ways of running a successful E-commerce Marketing Campaign.
In the end, with the right mix of E-commerce Marketing Strategies, you can enhance your conversion rate and build a valuable business.