Here are some statistics about eCommerce shopping behavior are incredibly revealing hence worth noting for all you eCommerce marketer. According to the WordPress Hosting by Kinsta Breaking Down Ecommerce Shopping Behaviour 43% of online shoppers have reported making a purchase while in bed, 23% at the office, and 20% from a bathroom or while in the car.
Also, in the same study, it turns out that alcohol boosts sales for ecommerce businesses, with 10% of customers reporting that they made purchase drunk. Relatable?
Men, among the 10%, ended up being more than twice more likely to make purchases under such conditions, with 14% reporting to have done so. While women accounted for only 6%.
So, this goes on to give you a glimpse of how it isn’t a rocket science to be able to convert users into customers. We are aware that the most critical aspect of any online store is a conversion of traffic into consistent sales.
Mostly, much of eCommerce traffic that enters a business website is derived from organic Google searches, or those exploring new products, services, or goods. There are various ways of accomplishing both high traffic and high sales through organic search, social media, searches, and marketing.
In essence, by leveraging tools such as Facebook and Instagram to sell and promote your products, you gain a lot of exposure rapidly.
There are more factors than Google searches and marketing that go into increasing conversions rate. Here are the best listed for you.
There are several eCommerce app categories you need to keep in mind:
- Website Tools – to set up your store and help you manage it.
- Research Tools – to find out about your competitors, identify opportunities in your niche and learn how to improve your own site and campaigns.
- Business Tools – to manage the day-to-day operations, logistics and finances of your eCommerce store.
- Marketing Tools – to let the world know you exist, drive traffic, convert leads into customers, and build your brand.
- Analytics Tools – to tell you how well everything you’re doing is working and spot any leaks in your sales funnels.
20+ Best eCommerce Tools for scaling your Business
ECommerce Website Tools
When you’re tech skills are minimal and you don’t have the resources to hire a web developer, Shopify and similar eCommerce tools are a good pick. Feature-loaded, scalable, and offering numerous templates for different niches, Shopify stores are plug-and-play eCommerce. Ranking issues, clunky WordPress plugins, and URL structures that are difficult to modify can make increasing retention rates with on-site SEO tough, though.
When you want off-site hosting and enjoy the flexibility of a drag-and-drop editor, options like BigCommerce or a similar SaaS eCommerce platform are ideal. Hosted eCommerce stores are faster at resolving technical issues (like a rush in eCommerce sales or server problem) that could cause your page to crash and costing sales. Easy to set up without tech expertise, feature-loaded, and readily scalable. The only drawback is that the monthly fees can be steep for this type of eCommerce tool.
For eCommerce store owners who love WordPress and are comfortable with it, WooCommerce is a good pick. A free option, it’s a little difficult to scale but scores well for site visitor experience. You’ll need to buy upgrades if you want all the bells and whistles, but a site built on WooCommerce can compete with those built on some of the more expensive paid carts.
ECommerce Research Tools
Ahrefs is an ultimate tool for understanding the web marketing strategies of eCommerce sites. You can easily figure out a competitor’s marketing strategy by looking at their backlinks. If you could only afford one SEO, research tool – it would be Ahrefs. It’s a great all in one tool but does lack some deeper features like content analysis and link auditing.
Ecommerce business owners who want insight into their page’s performance, top keywords in their niche, and their competitors can benefit from SEMRush. This eCommerce research tool tracks more than 106 million keywords and tracking more than 87 million domains.
You can audit your own site or your competitors and receive a report indicating strengths and weaknesses of a complete site, compare sites in your niche, improve SEO and identify keywords, or analyze ad campaign performance. Prices range from a monthly subscription of $69.95 to a yearly fee of $5,499.50 based on the number, purpose, and depth of reports you need.
A backlink and keyword research tool, Serpstat helps you assess your website’s SEO status. Parameters that you need to keep in check are things such as website and keyword ranking, number and strengths of backlinks, website performance, competitor’s performance, etc.
Serpstat does all of that for you by collecting data relevant to these parameters and aids you in taking the best-suited decisions in order to improve your SERPs wiz Search Engine Results Page. Higher the SERP better the conversion rates.
Ecommerce Business Tools
This time management software makes keeping projects on the budget an easy task. Users can log hours, track the amount of time spent on each task, take notes, and jump between multiple timers based on the task they are working on at the moment. Ecommerce store owners can make use of TickSpot’s report functions to keep an eye on project budgets and productivity, assign tasks to members of their team, or set recurring projects from within the app. Pricing ranges from free for a single project to $149 for unlimited projects.
Available as a fully-automated SaaS ($199/month) or solely for inventory management ($50/month), Inventory Source automatically syncs your inventory, updates your website, and integrates ordering and tracking functionality. You can buy additional features like Push to eBay and a Turnkey Shopify website.
Inventory Source can save you the embarrassment of “out of stock” messages on popular products on your site. Over 100 drop shipping companies are integrated with Inventory Source, but if your preferred vendor is not on the list, you can add them. Inventory Source has more than 20 integrations, including Shopify, WooCommerce, 3D Cart, BigCommerce, Walmart, Amazon, Jet, Magento, X-Cart, and Ordoro. Custom integrations are also available.
An Inventory Source competitor, Oberlo’s interface is more user-friendly, but many of the functions are similar. The software helps eCommerce store owners import, customize, and track drop-shipped products. Oberlo also has features to help store owners locate alternate suppliers, track sales, and connect existing store products with Oberlo suppliers. There are three pricing plans available, ranging from a no-cost option for stores with 500 products and 50 orders or less per month to a $79.90/month option for unlimited orders and 30,000 products. The caveat? Oberlo is made specifically for Shopify and sources from AliExpress.
Using a network of third-party warehouses and Ingram Micro’s fulfillment centers, Shipwire keeps your inventory securely stored and close to your customers. The idea behind this SaaS inventory management, tracking, and shipping business is solid. Just one catch: Shipwire is facing numerous customer service complaints due to unclear billing practices and faulty shipping practices. Pricing information is available for download on their site, but be aware that a minimum $500/month shipping fee is charged by Shipwire to all customers, regardless of the number and value of orders shipped.
This web-based multichannel inventory management tool has an iPhone app for running your business on the go and a user-friendly, intuitive design. Pricing starts at $50/month, but a free trial is available for eCommerce store owners who prefer to test the waters before committing. Solutions for enterprises with more than 10k orders per month are also available.
EcomDash offers a buffet of features ranging from activity tracking to inventory optimization, order processing, and sales reporting. Integrations include BigCommerce, Shopify, and WooCommerce carts as well as QuickBooks Online for financials.
Available to businesses and individuals, Asana is a task management SaaS platform that allows task assignment, scheduling, and tracking. Files can be imported or linked to from within the platform and team members receive reminders for upcoming and recently missed deadlines. Discussion boards and team conversations allow for clear communication and collaboration from anywhere in the world. Many freelancers are already using Asana, making this a natural choice for managing your outsourced tasks, including content marketing and content creation. Most small teams can get by with the free membership, but Asana Premium is also affordably priced, ranging from $6.25-11.99/month based on payment options and the number of users.
Ecommerce Marketing Tools
Your eCommerce store won’t make sales if you don’t market it. There are hundreds of marketing apps, addressing everything from social media automation to affiliate and relationship marketing and loyalty management.
You need an option that allows you track campaign performance, minimizes your time spent on tasks like social, email, and content creation, lets your segment and track your customers, and doesn’t cost a fortune. It’s a tall order, but several of the tools mentioned below qualify.
Although the user interface could be better and the sheer amount of data on your dashboard will probably intimidate you, Active Campaign has a great reputation for updating and changing based on user comments. A free trial is available and paid plans to range from $9-$415/month based on the number of contacts on your list and user accounts you need. You can run a single campaign or base all of your email marketing out of Active Campaign, and trust their hefty analytics to help you make the most of the resulting data. One caveat if you’re thinking about this option: if you want to see how your email campaign looks on different devices and browsers, you’ll have to pay. Prices for these platform tests range from $5 for 5 tests to $60 for 100 tests.
ContentStudio allows you to discover industry trends, compose compelling posts, and share across all your channels. ContentStudio offers world-class products such as Discovery, Curation, Automation, Planner, Publisher and Analytics which will soon be launched. All this on a dime. No need to contemplate what you need to manage your various social and blogging channels is right here. You can use the tool for free without any credit card, but the free version has restricted features.
Providing you with tools to experiment in order to take the experience of personalization for your customers to a whole new level, Wigzo helps your brand with all the personalization needs. Attuned to web, apps, and emails, this tool allows you to reach visitor of your brand in a way unique that’s unique to each.
Using Wigzo’s eCommerce personalization also create engaging and immersive experiences that boost your conversions and revenue like never before.
This particular tool makes it so easy for you that you can achieve the utmost agility without having to rely on IT. Now align all aspects of your business by enabling the richest data set in the industry by having a complete analysis of your customers’ touchpoints from all the interactions they have with your site.
Fulfill all your brand’s need for personalization by using this single tool. Click here to check what personalization in eCommerce is a necessary tool to boost sales.
A powerful marketing automation tool, Wishpond allows you to create landing pages for your social media contests and promotions, further helping you acquire more leads and engagement.
It is important for you to ensure that the content on each page makes relevance to the people who are landing on that page. Your pages need to be designed in a way to allow easy navigations.
The designed landing pages don’t always require to be focused on direct sales only. You could advertise something else related to your brand for users to establish an interaction with your brand without having to make a financial transaction first.
Do it all using Wishpond and see what difference it brings to your eCommerce business.
An online tool that lets you create Facebook messenger bots in a matter of minutes, ZoConvert is an immensely easy-to-deal-with marketing tool that businesses can implement. Use it to capture business, retain leads, build an audience, personalize updates and automate the messenger marketing process.
This one’s an extremely effective tool to engage with the audience and resolve most of their queries without having to have any human interaction.
Grow your subscribers—get opt-ins from your website, convert your fans on Facebook into subscribers and customer chat plug-ins. Using images, texts and buttons create a conversational flow based on the customers’ time zones, interest, user activity, etc. send automated personalized messages. You can also measure your subscribers and campaign success.
A personal touch goes a long way in eCommerce, something Buzzstream exists to facilitate. By targeting influencers directly, building personal relationships, and tracking conversations, you can extend your eCommerce store’s visibility and rack up a little good karma in the process. Teamwork on BuzzStream is easy, as the platform provides one centralized database for your organization’s members to work from. Work on link building, drive buzz, get PR exposure and promote your store’s blog content from one platform. Pricing ranges from $99-$999/month; free trials and some free tools are also available.
Brought to the market by the makers of Thrive Themes, Thrive Leads is a WordPress plugin that is designed to help eCommerce store owners build their mailing list quickly. Conversion optimization and list-building strategies included in Thrive Leads include pop up lightboxes and forms with templates that can be edited in a drag-and-drop editor. An A/B testing feature is also included. Time, scroll, and exit-intent triggers are available and can be tested against each other. Pricing ranges from $19/month to flat fees of $67-147 based on the number and type of licenses you want.
Using this particular tool bring your brand vision and personality to life. Pick your colors, your fonts and design a visual treat for your customers, the way you need it to be.
You can build and add your design kit in order to create a consistent look across all of your designs with ease. The tool also helps eliminate the hassle out of cropping and resizing your designs for different platforms. You can even get your designs moving with animation.
You get all of this done without having to be familiar with the rules of design.
Tools Used for Ecommerce Analytics
Free and brimming with information that can help you improve conversions on PPC ads, optimize your site and product descriptions, and track visitor behavior on your store, Google Analytics is a must-have for any eCommerce business. If you aren’t familiar with the way Google Analytics works, Google offers free training to help you master this powerful tool. There are many apps with better analytics, but Google is still the number one powerful analytical tool – use this tool AND something higher end to get the most bang for your buck.
Developed in collaboration with Stanford statisticians, Optimizely’s analytics Stat Engine is a powerful tool that uses sequential testing to help you evaluate performance over time. One of a number of features included in Optimizely’s five eCommerce tools (their 6th tool is for TV), it’s the workhorse of these apps’ analytics. Pricing for Optimizely’s products in custom quoted, although a free trial is offered for the web experimentation tool.
When you first set up an eCommerce business, you feel invincible. Excitement is high, but your budget often isn’t. Remember to plan carefully, choose tools and platforms that can scale with you, and invest where it counts.
These aim to solve your everyday eCommerce problems right from analyzing the traffic of your site, checking on your popularity, sending emails, gathering feedback to creating content to be shared on social media.
Don’t overlook ways to monetize your store outside of the products you’re selling, too. Affiliate marketing is a smart way to boost your product’s visibility when you’re the one offering your product to affiliates. When you sell affiliate products on your site, you get the benefit of free niche and product testing. Both are win-win scenarios.
Did I miss your favorite eCommerce tool? What other tools would you add to this list? Tell me in the comments section below.