It is rightfully said that a picture always conveys a story. We are encircled around us with images that wish to convey something. In Fact, in the modern world, images have become a pivotal tool for branding and marketing. The indispensability of images in the fields of travel, media, and e-commerce websites has been increasing from time to time. However, we must be able to reduce the image size on the website without compromising on the quality to enable a fruitful impact on the page loading speeds and the personal experience of the users who visit your website. This is where image optimization comes into play.
Now, one may ask, what does image optimization exactly implies? It is the basic art of shrinking the size of the image without sacrificing its quality to keep the page loading time the lowest. It also is highly relative with Image search engine optimization that allows you to get a high rank on all your images on Google and other search engines.
Hence let’s get started with 8 effective Image SEO tips that can sharpen your techniques and help you achieve better results.
Image Optimization Tips for better SEO
1. Use the right image format
Deciphering the right image format can be as difficult as choosing what to wear for a party. Undoubtedly, the most commonly used formats are JPEG, GIF, and PNG. These formats comprise the maximum number of images on the website. But one has to take note of the basic details and specific utilities of these formats to achieve greater outputs.
JPEG, consisting of a lossy compression specification, is the best recommended for captured photographs. You can always adjust the quality level to fit a good balance. But when your images also consist of texts or lines, PNG is more recommended than JPEG as it works the best for texts, charts, or logos. With a lossless image format, it produces sharper images. The final type, GIF, is also a lossless format best suited for animation purposes. Thus the right format can achieve milestones in advancing the reach of the website.
2. Use original and high-quality images
Original, natural, and high-quality images are one of the key aspects of image search engine optimization. The point here being enforced is that when your images are authentic and of high standards, it promotes better user experience and also helps you climb up the rank in search engines.
To diversify your branding, one should get original pictures clicked by either in house employees or a professional cameraman who knows all the tricks. Even though it might be an investment, but it goes a long way in attracting clients and showcasing an impressive profile. These days we often find websites cluttered with generic photos. Hence the idea here is to make your site stand out and display a unique touch.
3. Make use of intelligent, SEO friendly Alt text
With the help of alt attributes in HTML, images can be given an alternative text. When the browser is unable to display an image, an alt text replaces it. This text facilitates in providing accurate information to all the visitors on that site in the absence of a rendered image. One must ensure to use a keyword that explains our in the best way as our alt text.
However, these keywords should be short, crisp, and to the point. For example, for a laptop named ABC, an ideal alt text could be “Get laptop ABC Slate Grey”; instead of “Get laptop ABC Slate Grey at low prices is available now.” One must focus on these alt tags for an overall on-page SEO strategy.
Despite the successful functioning of all other optimized areas, a failure in displaying the image can be detrimental to the site. The added advantage is that with the addition of appropriate and precise alt tags, one can attain better rankings by associating keywords with images on Google and other search engines.
4. Utilize creative captions with images
Wherever and whenever applicable, make use of captions for your images as they have a greater probability of being read than the other textual contents of the website. They add prominent context and meaning to the images and help the search engines in understanding them.
The caption speaks volumes about the image contents and the overall nature of your brand. A usual observation on the reading pattern of visitors makes us understand that most of them first do a brief run through the entire site on a vertical line. When they find something catchy and interesting, they can along the horizontal lines.
Captions help to attract this source of attention on the important things. Hence captions not only are beneficial in the SEO perspective, but they also enhance the ease of users to get all the valuable information at a faster rate.
5. Use image sitemaps
It is important to list your location in an image sitemap to inform web crawlers about the new and unidentified images. Google enlists several techniques and guidelines for image publishing that might benefit your site in acquiring a higher rank on SERPs. One should also add customary tags to all your images with the necessary information to all the sitemaps created. Hence sitemaps are surely a constructive step towards SEO.
6. Adhere to copyright laws
Any image that is chosen to be displayed on your site must follow all the copyright rules and guidelines. It is advised to use the plenty of free images available online and run it through Google image filters once for verification. However, if you wish to pay for your images, you can always obtain more suitable ones.
But it is very important to note that if you utilize images by a stock photo provider who owns the rights and you have not obtained the right license for it, you can face legal actions. Hence it is always mandatory and safe to follow the copyright laws strictly.
7. Use appropriate image sizes
Even though Images fulfill multiple goals of branding, they can be the main reason why your website loads slowly. Using big size images can take greater amounts of time for the important content on the page to load, which can end up frustrating your user.
Hence faster loading websites are the key to active user traffic. If you find that your site is not quick enough, minimize the size of the image using compression or resizing tools. Apps like Adobe Photoshop have a ‘save for web’ option that allows you to save your images in the accurate file size. If you are employing other tools on the web, you must also keep a check on the quality along with the size. Remember, no user likes to view a site that loads slowly but also does not like to view a site of poor quality content!
8. Optimize your image for social media too
It is imperative to know that image optimization works beyond the web page and social media is an integral segment of it. Our optimization should be targeted in the direction of social media platforms, so when we reshare a blog or a web link on our handles, every part of the content and the featured images is displayed with the same quality and size as shown on the website. With the help of Open Graph and Twitter cards on your webpage, social media sharing has turned out to be more effortless and direct.
In conclusion: Image Optimization Tips for better SEO
We have realized that image optimization is one of the driving forces in the world of search engine optimization. By enabling it, you achieve a plethora of benefits that work in a long way for the reach of your website.
The key advantages include improvisation of page loading speed, enhancement in SEO rankings in a search engine, boosting conversions, and added engagement with worldwide users. Applying these basic techniques can ensure the increased development of your websites and social media, in turn being a boon for the brand.
We hope these tricks and techniques have proven to be insightful, and you do your bit by putting them to practical use and attaining productive and meaningful results.