Facebook will soon roll out a new feature that allows its users to control whether the advertisers can show them Ads via the Custom Audience list or not. This particular addition has been made to ensure that Facebook users don’t see unwanted political or social ads.
A Custom Audience is created when an advertiser uploads a list of people’s information such as phone numbers or email addresses.
“This control will be available to all people on Facebook and will apply to all advertisers, not just those running political or social issue ads,” the company wrote in a blog post.
Facebook also added that its users had been able to hide all the ads from specific advertisers from their Ad Preferences menu. However, they can now also stop seeing ads based on Custom Audiences from a list.
Facebook has already boosted its commitment to making its ads more transparent ahead of the 2020 US elections.
For example, it launched its Ad Library to do just that: now everyone can search through political campaigns – past and present.
“This is an important step in making political ads more transparent and advertisers more accountable: the public can see every ad served to anyone in an easily searchable database.”
Users of Facebook Ad Library can now also check the size of an audience for an ad. This provides is quite useful when advertisers need information on how many users they wanted to reach.
Facebook has already made its search better by allowing filtering by exact phrases and also plans to add a new feature that allows users to see fewer political ads on both Facebook and Instagram.
Recently, Facebook has been widely criticized for its political advertising policies. In its latest blog post, the company commented by writing:
“In the absence of regulation, Facebook and other companies are left to design their own policies. We have based ours on the principle that people should be able to hear from those who wish to lead them, warts and all, and that what they say should be scrutinized and debated in public. This does not mean that politicians can say whatever they like in advertisements on Facebook. All users must abide by our Community Standards, which apply to ads and include policies that, for example, ban hate speech, harmful content, and content designed to intimidate voters or stop them from exercising their right to vote. We regularly disallow ads from politicians that break our rules.”