Facebook to restore news sharing in Australia

Facebook said it would begin restoring news sharing to Australian users’ feeds in “the coming days” after reaching an agreement with the Australian government. Facebook made the drastic move of restricting news content in Australia last Wednesday after a dispute over a proposed media bargaining code that is expected to be voted into law soon. The regulation requires social media giant and other major tech companies like Google, to make revenue-sharing agreements with publishers for content posted to their social media platforms.

Australian treasurer Josh Frydenberg said changes had been made to the code to “provide further clarity to digital platforms and news media businesses about the way the Code is intended to operate and strengthen the framework for ensuring news media businesses are fairly remunerated,” reported Seven News.

The amendments mean the code now includes a two-month mediation period to allow digital platforms like Facebook and publishers to agree on deals before they are forced to enter into arbitration. The Australian government will also consider commercial agreements tech platforms have already made with local publishers before deciding if the code applies to them and give them one month’s notice before reaching a final decision.

William Easton, managing director of Facebook Australia and New Zealand, said in a statement that the company was “satisfied” with the changes, adding that they addressed Facebook’s “core concerns about allowing commercial deals that recognize the value our platform provides to publishers relative to the value we receive from them.”

Facebook’s restrictions last week meant Australian publishers were restricted from sharing or posting content from Facebook Pages. Users in Australia were unable to view or share Australian or international news content.

The Australian government announced in April 2020 it would adopt a mandatory code ordering Google, Facebook, and other tech giants to pay local media for reusing their content after an earlier attempt to create a voluntary code with the companies stalled.

As it lobbied against the proposed law, Facebook first threatened to restrict the public sharing of news content in Australia last September. Google also claimed that Australia’s user experience would suffer and suggested it may no longer offer free services in the country.

Facebook to restore news sharing in Australia
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Thomas Burn is a blogger, digital marketing expert and working with Techlofy. Being a social media enthusiast, he believes in the power of writing.

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