If you are planning to start building an email list then this guide is only for you. Learn How to get started with GetResponse email marketing platform.
In this day and age, creating a website has become a necessity in a business, of any and every field. And the best way to go about the promotions of your business is email marketing, even in this age of social media. In fact, the success rate of email marketing is 40 times more than any social media marketing.
What is Email Marketing?
Email marketing, in simple terms, is sending commercial messages and notifications about your business via email; to a group of potential, previous, or current customers. These commercial messages can be anything from advertising your product to requesting business or just sending bonuses to build brand awareness and loyalty bases.
Email marketing can be an important tool in boosting your relationship with your customer base, encouraging customers to make an immediate or future purchase, and establishing effective returns. That’s the reason why, if you are not building an email list, you are leaving tons of untapped resources.
But at the same time, creating lists and sending them manually is time-consuming. So where and how do you start?
What is GetResponse?
Imbibing the ideology that marketers swear by – i.e. the money is in the list, many tools available in the current market save the client a lot of precious hours by sending automatic, effective, timely emails.
Created in 1999, by Simon Grabowski, GetResponse is used by 4 million customers worldwide and is famous for providing quality online market solutions at budget-friendly and easy to use interface, enabling entrepreneurs to make their business grow.
How does GetResponse work?
GetResponse builds targeted subscribers list, and enables you to send quality newsletters, impactful business notifications, video emails and even follow up campaigns; all at a consistent rate; with its email deliverance ability being over 99% – that means, your customers get a comprehensive, customized, spam-free newsletter about your business in a regular, guaranteed manner.
To start with, it has a free 30-day trial, and after that, GetResponse charges you based on your subscriber list; all services being in the most affordable pricing tier. For example, for 5000 subscribers, it charges you as low as $45 a month.
2. Easy and Effective Automation Rules:
Clients get to set up auto-responders in calendar view, enabling them to keep a tab on all emails being sent throughout the month, date wise.
It also automates features, meaning every time a subscriber clicks on a link, buys a product or triggers other actions, you get to list an automated campaign to be sent to them.
3. Split Testing:
This feature lets you test how much donations your email can generate you, and which variation of the same email will be most effective. While most email marketing tools enable split testing only on content or subject line, GetResponse lets you split test on everything from the subject to the main content to sender names and list segments.
4. Time Travel:
This extremely versatile tool lets you set a specific time at which your campaign reaches the subscriber’s inbox, regardless of their time zones.
For example, if the time set is 8 am, it will reach all subscribers at 8m in their time zones.
This saves you the trouble of segmenting your subscriber’s lists into different country buckets and saves you the inconvenience and embarrassment of having to send the campaigns at sub-optimal times.
How to use GetResponse: A Step-by-Step Guide:
Choose a Plan: You can choose a plan from $15 month for 1000 subscribers to up to 1, 00,000 subscribers for $450 a month.
You can go for a monthly payment or an 18% discount on the yearly plan.
Once done, you can click continue and go ahead to the secure billing payment, after which GetResponse will send you n activation link to activate your account.
Creating a Campaign:
Under the option for your current campaign, you can opt for the creation of any number of new campaigns.
Now your campaign is created successfully. Before doing anything else, you need to edit campaign setting.
On the general tab, enable subscribe to email, and set email ids that should receive your campaign.
On the profile tab, edit and customize your campaign.
On the permissions tab, customize confirmation messages by providing custom URL. It enables you to offer any free download of free eBooks, or even a simple thank you for a message.
You can add/ update contacts manually or import contacts.
Creating a Sign-Up Web-form:
A web-form essentially lets your viewers subscribe to your newsletter via your blog or website, by providing their email address, and other optional information that you wish to collect.
Watch the below video to see how to create a web form.
Creating a Newsletter:
Creating a newsletter is as easy as clicking create newsletter under messages from the main menu.
Then you will get the option to choose between ‘New Email Creator’ or ‘HTML Source Editor’. If you are like me who don’t want to deal with coding, select ‘New Email Creator’.
On the next page, you need to enter Message Name, Subject, From address, Tracking, Sharing and A/B Test. Click on ‘Next Step’.
Then you will be landed on the templates page. Here you’ll get thousands of predesigned templates. I personally prefer ‘Start from scratch’ option.
Newsletter Editor is very user-friendly. You can easily set up your newsletter by using drag and drop from the right side.
You can also see a preview of how your mail will appear on mobile devices on the right-hand side.
There is a ‘Test message’ function on the upper right. You can send a test message to your email from there. You can also see the ‘Inbox Preview’ for different email providers and devices. Check ‘SpamScore’ and keep it as low as possible to get a better delivery rate.
Then choose the Subject lines for A/B testing if you’ve enabled A/B testing.
Then select campaigns or specific emails where you want to send your Newsletter. You can decide if you want to send the message right now or it can be scheduled for specific date and time.
You can also customize everything from the font to the split testing to create the newsletter that you wish to convey.
GetResponse provides you with an opportunity to try out their features for free for 30 days, and that too without credit card details.
Happy blogging everyone!