Google refreshes its mobile search experience

Google today announced a subtle but welcome refresh of its mobile search experience. The idea here is to provide more comfortable read search results and a more modern look with a more straightforward, edge-to-edge design.

From what we’ve seen so far, this is not a radically different look. Still, the rounded and slightly shaded boxes around individual search results have been replaced with straight lines, for example, while in other places, Google has specifically added more roundness. You’ll find changes to the circles around the search bar and some tweaks to the Google logo. “We believe it feels more approachable, friendly, and human,” a Google spokesperson told me. There’s a bit more whitespace in places, too, as well as new splashes of color that are meant to help separate and emphasize certain parts of the page.


“Rethinking the visual design for something like Search is complex,” Google designer Aileen Cheng said in today’s announcement. “That’s especially true given how much Google Search has evolved. We’re not just organizing the web’s information, but all the world’s information. We started with organizing web pages, but now there’s so much diversity in the types of content and information we have to help make sense of.”


Google is also extending its use of the Google Sans font, which you are probably already quite familiar with, thanks to its use in Gmail and Android. “Bringing consistency to when and how we use fonts in Search was important, too, which also helps people parse information more efficiently,” Aileen writes.

In many ways, today’s refresh is a continuation of Google’s work with its mobile search refresh in 2019. At that time, the emphasis was on making it easier for users to scan down the page by adding site icons and other new visual elements. The work of making search results pages more readable is never done.


For the most part, though, comparing the new and old design, the changes are small. This isn’t some major redesign, but we’re talking about minor tweaks that the designers indeed obsessed over but that the users may not even really notice. Now, if Google had made it significantly easier to distinguish ads from the content you are looking for, that would’ve been something.

Google refreshes its mobile search experience

Thomas Burn is a blogger, digital marketing expert and working with Techlofy. Being a social media enthusiast, he believes in the power of writing.

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