20 Ways to Increase Website Traffic in 2021

So, you have invested your valuable time and money in creating a new website. And, now, you will be willing to drive traffic to your website. But, many people often struggle in bringing visitors to their site. This is because they are unable to come up with new and innovative ideas ways to drive traffic. 

If you are also one of them, then you don’t need to worry. There is a lot of misinformation available on the internet. But, in this guide, I will share 20 proven and Effective Ways to Increase Website Traffic.

20 Ways to Increase Website Traffic

1. Conduct Keyword Research

Including relevant keywords in your content becomes incredibly important. Always use these keywords in a way that feels natural, and try not to stuff them into content because this may devalue the idea and distract the reader. Make sure to use these keywords throughout the range, like the Headers, several times throughout the piece, Meta Description, Titles, and URL.

There are a variety of tools available for conducting keyword research. Ahrefs, Moz, and Semrush are some of the popular tools for keyword research. These tools allow us to know how often people search for specific keywords, how much they cost PPC Ads, what keywords your competitors are using, and much more helpful information.

If you create a solid keyword research strategy and use them properly in the content, you will definitely get the desired traffic to your site.

2. Create Captivating Content

Just creating and posting the content is not enough. The audience wants to see some excellent content that can provide answers to their questions. Hence, creating captivating content is the most important step towards increasing website traffic.

Research shows that websites that feature blog content generate 434% more Search Engine Index Pages. Moreover, it also shows that websites that publish at least 16 posts a month receive almost 3.5 times more traffic than those publishing zero to four blogs a month.

So, if you care about your own content, post it consistently, and know what your audience wants to see, then you can quickly drive huge traffic to your site.

3. Stay Active on Social Media Platforms

Social Media is undoubtedly the most powerful way to attract visitors. Here are some ways by which you can increase website traffic through social media:

  • Post about your excellent content, including blogs, e-books, videos, infographics, and so on various social media platforms.
  • Try to interact with your followers as much as you can. You can interact by replying to them, reposting their content, and tagging them.
  • Use relevant hashtags.
  • Mention the links of your latest content in the bio to promote your content.
  • Contact some influencers who might be interested in your content.
  • Include appealing information from the content that is capable of convincing people to click.
  • Provide answers to the queries with the links to your content

4. Pay Per Click Marketing

Advertising your content through paid search and display ads is a quick and efficient way of increasing website traffic. But, always remember to set budgets and goals before investing your hard-earned money into it.

It is recommended to start with a single campaign and a few different ad groups comprehending the targeted keywords. As a result, you can see how your audience behaves with these keywords once you begin the campaign.

In the end, you can quickly drive traffic to your website through PPC Marketing in the long run.

5. Build out your Backlinks

Building backlinks is one of the most important steps in the process of SEO. When some other website links to your site, it indicates that your site is ethical and is relevant to the anchor text.

Beyond SEO, backlinks are capable of driving the desired amount of traffic to your website.

6. Guest Posting

Guest Posting is often considered a great way to generate backlinks, boost referral traffic, and enhance its ranking. This will help you grow your website’s traffic.

Moreover, it would help if you always searched for the websites within your niche to publish your guest post. But, make sure to check the website’s domain authority along with the quality of its content. And, don’t forget to read their guest posting guidelines carefully.

7. SEO Tools

If you want to drive traffic to your website always, you must create a strong SEO strategy. There are plenty of tools available on the internet, such as Google Analytics, Semrush, and Ahrefs, to help you develop a robust SEO strategy

Furthermore, you can learn and analyze what’s working best for your site through these tools. Also, these tools will help you explore high potential content ideas.

8. Influencer Marketing

Influencer Marketing is gaining much popularity these days. It is also a budget-friendly method of increasing website traffic. Research shows that Influencers are almost four times more effective in driving traffic than the top celebrities.

You can also consider providing special coupons or discount codes, links, or maybe giveaways to the influencers. The influencer will post them on social media platforms. This way, you will be able to increase website traffic.

9. Email List Building

What can be better than using your current readers and customers to drive traffic? That sounds interesting. Whenever you upload a new blog or a content offer, you can boost the traffic by promoting it to your followers or subscribers. If your website is heavy on content, then having repeated readership can help achieve traffic goals, lead generation, and conversions.

You have to build an email list or grow your current plan to get started. Here are a few strategies that you can use:

  • Content Offers: Try generating gated content for your visitors that would require their email addresses. Also, make sure to include Call to Action (CTAs) for your content offers.
  • Newsletter Signup: This is one of the most effective strategies to increase website traffic through Email Marketing. You should include sign-up forms from the home page to your about us page of your website. Moreover, you also need to focus on the overall user experience. The users might want to sign-up for a newsletter if they have a pleasant experience on your site.
  • Social Media: Social Media Platforms can help you convert your followers into your subscribers. You can do this by promoting your newsletter on various social media platforms, either through a post or a contest/giveaway.

10. Community Building

Building a Community for the brand’s loyal customers can be an amazing way to increase website traffic. Isn’t it? You can create a healthy community through Facebook and LinkedIn Groups, Quora Space, and Twitter Chats for your followers along with others in the industry. This way, you can provide value to your audience while also linking them with your website.

Such Communities can help you build brand awareness. Moreover, it’s an effective way to increase your engagement with the audience and learn more about them.

11. Content Offers

A Content Offer is also known as a Lead Magnet. It is a method of driving traffic and generating leads by using your site’s content. Content Offers can often differ according to the stage of the buyer’s journey your customer is in. Some examples of Content Offers are Webinars, Reports, Trials, and so on.

12. Internal Linking

This is one of the most popular techniques of keeping the visitor engaged with your site’s content and increase traffic. The meaning of Internal Linking is as easy as pie. It means including the links of the relevant content of your location within the blog posts. This will make the site visitor explore the different pages of your website. Hence, it plays a vital role in increasing the traffic of any website.

13. Create a Forum

Why don’t you consider using your own website as a platform for forums where people can come and discuss more than just your brand and offerings? It’s a great idea to create a respectful community that allows your audience to discuss topics related to your niche.

This can help you increase website traffic by offering the visitors something to come back. There will always be a new discussion or new topics inactive forums. You can even enable notifications to bring visitors to the media frequently.

Forums even create unique content. This can be extremely helpful for SEO. Additionally, this content is already loved by your audience as it comes directly to them. Hence, there’s no choice of not creating a forum for your website.

14. LinkedIn Marketing

Most of the website owners consider LinkedIn as the last place to drive traffic. Although LinkedIn might not be the priority for many, it’s still a great platform to generate a steady traffic stream.

Several Website Owners utilize this platform to share their PR news. Moreover, sharing product links on LinkedIn is relatively uncommon. But, video content always does a great job in terms of impressions and engagement. So, you can increase website traffic by adding a link to your website in a video post.

15. Host Contests and Giveaways

By hosting regular contests and giveaways, you are providing the audience a reason to visit your site. And, this will also encourage them to come back. You also get an opportunity to market them later when your audience enters your contests and giveaways. Only one-third of participants really want to receive information from the brand.

This will also help you get specific insights about your audience as far as their interests go. This way, you can modify strategies to their shopping preferences. Furthermore, always remember that Personalization is one of the most significant opportunities for brands. According to a survey, almost 71% of consumers get frustrated because of impersonal experience. This means personalization is the key to attract consumers to your brand and increase your website traffic.

16. On-Page SEO

On-Page SEO plays a vital role in enhancing your website’s ranking and driving more traffic. Page Title, Meta Description, Header, URL, and Image alt-text are essential elements of On-page SEO. Make sure that all of these elements are properly optimized for SEO. You can also hire an SEO expert for professional guidance. This will help you increase website traffic.

17. Create Helpful Industry Tool or Content

Offering your target audience something helpful to use is an amazing way of driving traffic to your site. You can do this by creating some tools or content that would help others in your industry. Now, you can also offer them for free on their websites.

You can boost your returns and generate leads by posting gated tools or content. You can even promote the tools or content on relevant LinkedIn Groups or Forums. This will eventually help you increase website traffic.

18. Create Retargeting Ads

According to a survey, only 2% of the visitors are likely to purchase when they visit your site for the first time. Running Retargeting Ads Campaign can be a great strategy because it involves targeting a warm audience. Through Retargeting Ads, you are convincing them to come back to your site.

Additionally, the click through to your site is considered as the conversion in the case of Retargeting Ads. If you want to increase website traffic using Retargeting Ads, you should consider basing it on user behavior.

19. Optimize your Best Traffic Source

Just look at your website’s analytics and find out where you are getting the most traffic from. And, it would help if you considered these things to determine the best traffic sources:

  • Sources that send the highest traffic volume
  • Sources that send the highest-converting traffic
  • Sources that send the most engaged traffic

After this, try to figure out why those sources are useful. Then always put effort into making them stronger. This is known as optimization.

20. Social Share Buttons

Social Share buttons are the links that allow your readers to share the content with others on various social media platforms. And, of course, your traffic will increase when your readers become the promoters of your website.

Now, after creating a social share button, you want the readers to share your content. Here are a few tips that you must employ to get the maximum results:

  • Create Exceptional Content
  • Include Quotable Content
  • Add Rich Media, including; Pictures, Videos, Infographics, and so on.
  • Ask People to Share on Social Media


So, these were some of the proven and effective ways of increasing website traffic. Just figure out which technique works best for you and suits you according to your website’s needs.

In the end, ranking a website and driving traffic not an easy job. But, by properly utilizing all these techniques and maintaining consistency, you can take your website to new heights.

20 Ways to Increase Website Traffic in 2021
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