Making the Best of Instagram Videos and Stories to Promote a Business

From your photos and videos to the use of Instagram Stories, there are lots to do on the Instagram platform to make your business marketing does will by blending it seamlessly with Instagram marketing. How you do it entirely depends up to you but if you follow the tips and advice of expert Instagram marketers, you will drive more new followers

  • You will be able to raise the level of engagement amongst your followers and
  • You will drive more sales and revenue for your business.

Typically, using Instagram Stories for business has become an indispensable part of business marketing today. It makes the marketing strategy even better allowing you to interact with your followers more freely and effectively part from the fact that you can show your product in action with the video posts.

However, doing the needful is not as easy as saying it and you will need to know what to post, what ideas to follow and how to post. In addition to that, you will also need to know the following to make sure that you gain high ROI and a better result through your marketing strategy.

Promoting products and building a community


The first step to make sure you’re Instagram and business marketing strategy more effective is to promote your products and services and at the same time build an Instagram community and visit sites like blastup, that is more engaging and you will definitely make your efforts pay.

In order to promote your products and services, follow the ‘natural tapping progression’ principle of Instagram. Make sure that you do all the things that are necessary to build the anticipation of your followers around any new products or services that you are about to launch.

If you want this to be more effective then you will need to use Instagram Stories in addition to your photos and videos. When you do so all you have to do is create a unique story with different photos but make sure that it is:

  • Of a single product
  • Taken from every angle
  • Used by different people or
  • In different situations.

When you know what to post, provide your followers with a call to action or promo code at the end. You will be able to make it even more effective when you add a link to your Instagram Stories if you are allowed to do so, that is.

Once you are done with it, focus on building a community on Instagram but make sure that it is more engaged. Once again, if you use Instagram Stories you will have better results as this is a much-relaxed place. Ensure that you create content that is both promotional and interesting and not something goofy.

Instagram Stories Takeover


The best way to make your Instagram strategy work for you is to run an Instagram Stories takeover. When you invite someone to guest host your Instagram story in the regular guest segments, you will be able to bring both consistencies and variety to your strategy. The simple way to do it is:

  • To choose someone from your business for telling a story of a day in their life or
  • To partner with other similar businesses in your industry so that you can exchange stories for the day.

This will help you to vary your content which will, in turn, increase the interest in your customers making them come back for more.

Plan and schedule your posts

Ideally, there is no specific time to post your Instagram stories like that will stay live for 24 hours after you post it. That means that whenever you post it, you still have an entire day for your followers to see it and it is unnecessary to say that they will be active some time of the other in the day and will, therefore, see it inevitably.

Since posting regularly on Instagram is crucial to building an audience as well as increasing your views, you should plan and schedule your stories just the way you plan your other social posts on the content calendar.

Experts say that:

  • Planning the content of your regular Instagram feeds along with your Instagram Stories will make things look more cohesive and clearer.
  • It is also a great way to get started to build a quick storyboard on your Instagram story.
  • It will also ensure that it flows.

All you have to do is outline the beginning, middle, and end of your story. Make sure that you cover all the relevant and important points in it keeping a constant eye on its natural flow.

Tips to schedule

Last but not least, you must know how to plan and schedule your posts. Simple as it is, you will need to be precise so that you get the best results.

  • First, drag and drop your stories on to the storyboard tool
  • Then re-arrange these so that it fits well with the look and order that you want
  • You may need to resize and crop the images easily so that it fits in with the 9:16 ratio of Instagram.

Once you are done with the resizing and refitting your images you should focus on adding links or captions to your posts. These links will help you to drive more traffic to your site and in turn, increase the sales. You can also copy these links to your phone when it is time to post. Make sure that you take time to research for the best links to find and add a compelling CTA and captions to your posts.

In the end, schedule your posts by selecting the time and date according to your choice and as per the preference of your followers. Use the drop-down menu beside the Save Story button.

When the time comes to post, you will get a notification on your phone. Once you open it, the stories will be downloaded and the links copied to the clipboard. Now you can post it on Instagram in seconds.


To sum up, it is all about planning and optimizing to make the best of Instagram for business marketing.


Editorial Staff at Techlofy is a team of Digital Marketing experts led by Ashfaq Ahmad.

Share via
Copy link