According to Adweek survey, nine out of ten recruiters try to find employees via social media channels.
Social media is playing a larger role in the recruiting process. Recruiters in their vast majority also check the profiles of candidates before interviewing. Eight out of ten check LinkedIn profiles, more than every second check Facebook profiles, and at least four out of ten looks at potential employee’s Twitter account. Employers are advising other networks as well, but on a smaller scale, like Snapchat, Vimeo, Tumblr and Periscope to double-check the info found in resumes.
There are also ways to promote your website as a place where people can find jobs. Use social media to forward potential employees to your corporate employment page. This helps people get to know more about you as an employer and get an in-depth look at the vacancy.
Another challenge that is solved by recruiters is increasing brand awareness via social media posts. Three out of four companies use social networks to attract young talent, with over a half of them directing potential employees to a company website. One out five also engages in emailing new vacancies on a regular basis to those interested in working for the company.
The amount of time recruiters dedicate to social media may surprise and scare you. You may be tempted to worry about the content on your page, but recruiters are looking for the info on the length of your job tenures and mutual connections, to see how well-known you are in the business.
Social media have been transforming businesses recruiting for a while. More than half a billion people combined use Twitter & Instagram. Almost a billion people log into their Facebook profile every day. It is reasonable to search for some clues on how to appeal to employers. There are also other ways to improve your career prospects by engaging your social media page.
Social media have been considered a primary marketing source, but hiring managers, as seen from the data above, can utilize it to their benefit. Both small and large business owners should at least consider using social media to find employees. The search can be done by creating campaigns to search for employees. But it is a tricky issue, as the post has to go viral to get the publicity you need to reach the target audience. Improve your social media campaigns with other amazing tricks.
There are some key things to do and to avoid when using social media to search for or research potential employees:
1. Find your prospective employees
Find the social media sites that are primarily used by your potential hires. This requires some research on your part. Our advice is to focus on large sites like LinkedIn and industry-specific social networks.
2. Update your own account
Finding employees on social media requires having your own recruiter profile with a personal network of contacts. There you can post information that you are looking for new hires. The more follower and friends you have the better chances are to find the right people.
3. Give and ask for information
Don’t sit idle and wait for people to answer your job listings. Make sure your company profile is updated with the latest information on vacancies as people may come directly by somebody’s referral. A well-written corporate culture is also vital for the new generation of employees.
4. Don’t discriminate
The laws prohibit discrimination in hiring based on color, religion, race, and more. Try not to generate problems and try to promote diversity in the workplace.
5. Don’t believe everything
Remember to check references as not all information presented to you may be correct or up-to-date. Call past employers, simply to confirm the work history.
6. Don’t dig too deep
Social media provide a lot of good information on potential employees. But don’t sift too deeply through social media accounts. You may inadvertently learn something that may cause extra unnecessary questions that are not typical of a usual hiring process. Search for the info you were aiming at and don’t get yourself distracted on other issues.
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- Pros & Cons of Using Social Media for Finding Employees - September 17, 2016