Quibi’s app is slowly improving — but is the world ready for it?

If you’re into streaming movies and TV shows, here’s some good news for you: Quibi‘s app now has Chromecast support. And, it’s on both iOS and Android.

This comes hot on the heels of an update that allowed Apple users to stream videos to AirPlay devices too.

For those who don’t know, Quibi is a “mobile-first” video streaming service. It creates TV shows and movies designed to be watched on mobile devices — meaning they’re designed for a small stream.

While this is a good idea, one of the things that separate Quibi‘s app from its competitors is the amount of funding and investment it’s received. Somewhere in the region of $1.75 billion.

This has allowedQuibi to work with an incredible star cast, including Kevin Hart, Jennifer Lopez, LeBron James, Idris Elba, and Steven Spielberg — just to name a few.

On the one hand, it’s understandable. Quibi’s goal is to be mobile-first, But that logic was flawed. Mobile-first doesn’t mean mobile-only. And at least this update of the Quibi app has rectified that problem.

Another issue with Quibi‘s app was there’s no easy way to share images, videos, or GIFs from its content.

Quibi is planning on adding this feature, but the question is if it’s already too late.

Will enough people actually use Quibi’s app for it to be successful?

In an interview with the New York Times, Quibi‘s founder — Jeffrey Katzenberg — says that the coronavirus pandemic has hit the company hard.

This has been reflected in some pretty dire numbers. It’s reported that Quibi has been downloaded 3.5 million times, but only has 1.3 million active users.

To give this a little bit of context, as of Q1 2020, Netflix has around 182 million paying subscribers.

Yes, the pandemic has stopped Quibi attracting people, but it will eventually end. And the world’s a really big place.

There’ll be an estimated 3.8 billion smartphone users globally in 2021. A lot of those people don’t have access to TVs or computers, so if something like Quibi is done right, it could become the de-facto platform for finding high-quality, narrative content designed specifically for those devices.

It needs to get in front of those people, convince them of the benefits of this sort of content, and have a selection of shows and movies good enough for people to subscribe.

Currently, Quibi‘s app is not in a state to do much of that. But it’s only a matter of time until the world is truly ready for mobile-first narrative content.

The question is whether the platform to achieve this is Quibi itself, or a competitor we haven’t heard of.


Thomas Burn is a blogger, digital marketing expert and working with Techlofy. Being a social media enthusiast, he believes in the power of writing.

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