One of the most effective ways in which you can increase the traffic to your site is by sharing both your ordinary as well as your visual content with other followers. Ideally, focusing on sharing visual contents is the most popular way to engage more social followers to your brand and it is especially effective when you use Instagram as your marketing platform.
Being the photo-and-video-only the platform, this will enable you to tell your story in a much better way since pictures speak a thousand words. When this picture content is shared among a large number of Instagram followers, you automatically increase the chances of winning more traffic to your site.
Benefits of sharing visual content
What is the difference between a plain and simple textual content and visual content? Well, it is in the power of attracting the attention of the readers.
- When it comes to textual content, until and unless it has some magical power in it, it is hard to make a reader stick to it and read the last word in it. It is highly likely that the reader will read a few lines, skip several of them, again read a few and skip others till they reach the end of the page. This way there is a high chance that they will miss out on those specific parts of the content that might be interesting and otherwise helpful while scrolling endlessly through the social media feed.
- On the other hand, if you Share visual content, at least in the important portions of your text, it will enable you to make the readers stop there and read the things that are most important to you and you want it to convey. Typically, visual content will always stand out. According to studies, it is found that visual content is 40 times more likely to get shared on the social media platform as compared to textual content or any other forms of it.
If you consider the analytical figure of Twitter you will see that tweets that have images in it receive 150% more retweets as compared with those tweets that do not contain any images.
The elements to use
Therefore, without a doubt, using visual graphics on any social media platform will help you to present your content as well as the website links in front of your more ideal customers. Now the question is how to design visual content for social media. Well, you simply have to ensure that it has all the elements in it that will encourage the viewers to know more about your product and click on the link that is provided by you along with to visit your site directly from the platform. This will raise the traffic count to your site.
The elements to add include:
- Graphs
- GIFs
- Infographics
- Videos
- Pictures and
- Animations
These are some of the most attention-grabbing elements that will make your audience highly motivated to click your social account. Not only that, they are encouraged enough to share it themselves with others. This will once again add to your count of followers as well as traffic to your site.
Sharing links and its benefits
At all times you must make sure that whatever visuals you use in your social posts, it must ideally link to your blog posts so that it drives more website traffic.
In addition to that, you can also benefit from sharing links along with your visual content or fancy graphics to your site. This is the primary objective of using visual or content sharing platform in social media.
There are several such visual sharing platforms that you will come across in social media but each of these will have significant features, characteristics, potential and a number of followers. A few such platforms to name are:
- Visual.ly and
- Flickr
Out of all these, Instagram happens to be the most popular and favored among business owners due to its added features and a large number of followers to the tune of 800 million and counting. When you include a URL in each of your posts on this platform, you will surely see a huge surge in social traffic.
To create a great graphic, you can use tools like Canva that will make it more attractive and effective to draw maximum traffic to your site from each main social channel. Using such tools, you can create a visual content right from scratch or simply edit the template that is already optimized for each specific social media platform.
Engage with your audience
If you Share visual content consistently, you will be able to stay engaged with your audience even more and directly. This is one significant and most unique aspect of social media that most of the businesses tend to overlook, but you will not make that mistake if you use visual content to share.
When you are engaged with your audience on a consistently, you will able to a lot of things such as:
- Answer their questions quickly and directly
- Obtain useful feedback in real-time and
- Improve the experience of the people that they have or will have with your brand.
Engaging more and directly with your audience also has another benefit. It is the most effective way to drive more traffic to your website. In addition to that, you will also be able to improve the opinion of your company that your audience currently has.
Stand out from the others
Using visual sharing content will help you to stand out from the crowd which is essentially required these days. It is seen that only 11% of the users receive replies from the brands. With the visual content shared, you will be able to make some personal comments to make your brand unique and different from others.
Therefore, participate in chats relevant to your niche, contribute to the conversation and answer relevant questions to help people solve problems. People will be impressed and will click-through to your profile to visit your site to know more about your business.
