How Small Businesses Are Bridging The Gap Into Digital

Many exciting developments have changed and continue to change the way that business is done. Technology has shaken up many of the established and traditional aspects of running a business and there are now new models to frame your business around and many tools that can make your business into a highly efficient machine.

As more and more businesses are taking advantage of the benefits of technology to gain a competitive edge, it is becoming increasingly important to join in on the trend in order to remain relevant. If you are new to following current innovative developments in business technology, then it is important to get a survey of the contemporary landscape in order to know where you should start upgrading or changing.

Let’s look at some of the ways in which small businesses in New Zealand are bridging the gap into digital.

Improving Accounting Processes

Thanks to the prevalence of high-quality small business accounting software, it has never been easier to leverage technology to streamline your bookkeeping. With increased automation and accuracy, you will be able to keep your information properly recorded without increasing the chances of making an expensive human-caused error. Your financial data is kept secure using cloud technology. Best of all, businesses can save valuable time when tax season rolls around as their data will be up to date and organized throughout the year.

One of the added benefits of using accounting software is its ability to free up the time of your accountant. Instead of performing mundane data entry tasks, they will be able to provide you with more advanced analytical insights into how and where you can improve the cost-effectiveness of your business.

Boost Your Marketing ROI

These days, there are digital and technological tools that are perfect for gauging and measuring the effectiveness of your marketing efforts with improved accuracy. With better metrics for determining these things, you will be able to more precisely target your marketing spending on the areas where it can make the biggest difference.

Find Your Team Anywhere

These days, even small businesses are reaping the benefits of finding the best talent in remote locations. Thanks to the expansion of remote working technology, you can easily stay in touch with your remote workers and keep your diffuse teams working well together, wherever they may be located.

If, on the other hand, your employees are all from the area where your business is located, then you might try experimenting with a one-day-per-week work from home options for your employees. Studies suggest that employees are more productive when they work from home and they also save valuable time by avoiding an extended commute.

Improve Your Customer Support

In the digital age, customers are typically more inclined to use online mechanisms to solicit customer support rather than making a phone call. This has created numerous technological tools to facilitate this process. Chatbots on small business websites are great for quickly solving the more basic problems and concerns of your customers in a fully automated way. While the first generations of chatbots were practically useless, this technology has improved sufficiently to work well at handling many client requests.

Best of all, automated customer service technologies allow you to service a much greater number of customers while having your team spend less of their valuable time focusing on these tasks.

Make Some Upgrades Right Away

The above points represent only a sampling of some of the benefits that you can expect from upgrading your business processes to account for modern technological improvements. Make sure that your business will thrive and outlast the competition by being at the cutting edge of these trends.


Thomas Burn is a blogger, digital marketing expert and working with Techlofy. Being a social media enthusiast, he believes in the power of writing.

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