There are a number of factors behind the success of SMS marketing for eCommerce businesses. You can leverage the magical and convenient automation of short messaging service to re-engage customers and generate more sales for your stores.
SMS, as it is known, is quick and precise but is equally sensitive in terms of usage. You can always use SMS marketing for the success of your campaigns if and when done correctly without abusing the service. The eCommerce brands today prefer using SMS marketing automation to connect with their customers on a more personal level than email. But, you can have all the best practices and tools in the world, yet without new and fresh ideas to implement, you’re nowhere as I said in my previous blog! Here is a list of some really cool SMS Marketing Tools that you can use to take advantage of an online retail opportunity.
Best SMS Marketing Tools for Ecommerce:
Wigzo is the only customer experience solution offering automation, personalization, analytics, and adverts specialized eCommerce. Engage and Uplift your users offline & increase retention via personalized SMS. Design, deploy and manage your actionable text messaging campaigns to create a seamlessly intuitive brand experience backed by real-time insights for a large audience and generating a higher ROI than other marketing channels.
Wigzo works on Shopify, Bigcommerce, Woocommerce, Magento and other ecommerce platforms.
- Campaign Scheduling
- Bulk SMS Campaign
- Advanced Segmentation
- Cap Notification Frequency
- Do Not Disturb Hours
- User Level Insights
Price: 7 days of free trial ($0.09/SMS in the U.S.)
Omnisend is an omnichannel marketing platform with multiple channels onboard and robust segmentation features. The most significant difference from other players on this list is the omnichannel customer experience that you can provide throughout this tool.
With Omnisend, you can send promotional SMS campaigns as well as automated workflows with integrated different channels. Omnisend allows you to mix channels and send your messages through customers’ preferred media. In this case, you can boost your overall campaign engagement as well as save on spending per message.
- Segmented SMS campaigns and bulk SMS blasts
- Automated workflows via SMS only or with other channels integrated
- 24/7 Support
Price: A text message costs $0.015/SMS in the U.S.
Tatango is one of the leading mass text message marketing software built for marketers and non-developers giving them the ability to create virtually any type of text message marketing workflow that one can conceive. The best part is that it requires no coding.
- Subscriber Segmenting
- Subscriber Analytics
- Subscriber Profiles
- Merge Tags
- Messaging Automation
- Messaging Analytics
Price: $0.01/SMS; $0.02/MMS
4. EZ Texting
EZ Texting is the most extensive SMS platform for business. Pretty straightforward to set up. It has a unique offer which includes a suite of SMS marketing tools with polls, surveys, and contests available.
- MMS Picture Message
- Sign Up Forms
- Poll Builder
- Link Shortener
- Drip Campaigns
- Text Forwarding Services
- Recurring Messages
- Free Incoming Messages
Price: Available for free for trial and plans start from $49/month
SMSBump software is built for SMS marketing. It works as a separate marketing channel. This tool is a great alternative to Omnisend if you’re not looking for an omnichannel approach and need only text messages.
This tool is a comprehensive solution that offers many useful features. First of all, with SMS Bump you can send both – SMS and MMS. Bulk SMSes as well as automated messages are available. Discount codes, A/B testing, etc.
- Signup Keywords
- SMS Chat
- A/B Testing
- SMS and MMS
- Messaging based on time zones
Price: A starting plan to test it out is free. Paid plans start at $19.9 + $0.0149/SMS in the U.S.
Maximize your business’ potential by prioritizing these SMS Marketing Software into your eCommerce business today. All these tools have a bold presence and positive social proof. So none of them would probably disappoint you.