Website/Blog owners need to keep up with the latest social media marketing trends if they wish to succeed online, whether the website represented a physical business or a company that solely traded on the internet/online. Without keeping up, a company may find that its competition can attract potential customers that could have been added to their database of customers.
Fortunately, a significant amount of reports and studies are available on the internet to help website owners determine what they need to do to stay current with the latest trends and to ensure they can gain a competitive advantage in their industry. In this article, we will analyze some important trends that website owners need to take into account when they compile their social media marketing plan for 2020.
Social Media Marketing Trends in 2020
1. Artificial Intelligence
Artificial intelligence will take over the world! Or at least the world’s simpler jobs.
AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services. For example, Facebook messenger bots (which we’ll talk more about later) can help you automate and optimize your customer service.
Artificial intelligence also offers information and tips to users by getting into conversations. According to Gartner, 25% of customer service will use chatbot technology by 2020, up from less than 2% in 2017.
Businesses adopting AI in 2020 will be able to save costs and accelerate growth, getting an edge over their competitors.
Chatbots will continue to be an important part of digital marketing in 2020. With 1.4 billion people interacting with chatbots, 80% of savvy businesses are already using or plan to use chatbots by 2020. And by 2022, chatbots will help businesses save over $8 billion per annum, especially in the banking and healthcare industries.
As a part of human nature, humans love to interact with other beings, that’s why social media networks are so popular, therefore installing a chatbot on your website gives you an edge over your competitors as your customers can interact with the chatbots in real-time on their own terms.
Another advantage of using chatbots is that it can interact with all the website visitors at the same time while the same is not possible for a human because a website can have millions of visitors.
With advancements in the AI, chatbots now can hold a basic conversation with the customers. Chatbots are also cheaper and effective than a customer service representative. [Click here to check out the best chatbot development platform in 2020]
3. Video Marketing
With platforms like YouTube, Vimeo, and many more the video marketing trend will continue to grow at an exponential rate.
The content that people used to watch on their televisions is now available at their fingertips. According to a report by Cisco, 82% of internet traffic will be through video by 2021 but you don’t have to wait till 2021, you can take advantage of the trend right now.
The reason video marketing is trending is that customers are spending more time on their mobiles than ever before and this time will definitely going to grow this year also.
According to a report advertisers are expected to spend $20 billion on mobile video in 2020, up from $2 billion in 2015.
One of the main reasons for the mobile internet video market is creating live, in-the-moment videos. Cisco reports that by 2021, live video is going to make up 13% of total video traffic compared to 3% in 2016.
Having video content gives you a chance to reach a wider audience and generate more business.
4. Influencer Marketing
Customers are complex individuals and they possess special characteristics that set them apart from the people who are not your customers. Influencer marketing is a new way of celebrity endorsement but it is different as it is a kind of collaboration between the influencer and the brand and it’s up to you how you use to integrate it with your marketing campaign.
A good example of this is Motorola. When it launched Motorola Z family smartphones they developed a youtube influencer program as they wanted to focus on the young generation, they worked with 13 influencers to reach a wider range of customers. The campaign was a huge hit with millions of views.
Influencer marketing is a very powerful word of mouth marketing as people trust the influencers.
If you want to stand out in 2019, you need to personalize your marketing – and that means personalized content, products, emails, and more.
With the availability of data like purchase history, consumer behavior and links clicked, custom content has never been easier. In fact, 96% of marketers believe that personalization advances customer relationships. With personalization, a business can recommend better products to its customers depending on what products the products they are engaging with on the website.
Businesses like Netflix and Amazon are already leveraging the power of personalization. Logging on to your Netflix account, for example, immediately shows you the evidence of this: the banner, carousels, order, artwork, text, and search are all personalized for you.
As they say: Personalization = Maximize enjoyment + Minimize search time
The ideas we have discussed in this article should give you an overview of what needs to be done to get ready for 2020 – while some of these strategies may seem a little daunting at first, they will surely be worth your time, and they will put you in front of your competition.
We hope you liked our top 5 social media marketing trends in 2020. There are many other social media techniques you can use as social media strategies for beginners or social media tactics that are neglected.
All social media marketing trends mentioned above have one thing in common i.e., they all focus on improving the customer experience and generate more business.