TikTok Marketing for Beginners – A Marketer’s Guide to Advertising on Tiktok

Social media has ruined all across the globe by serving the best possible services. Well, Instagram, Twitter, Facebook, LinkedIn, and WhatsApp are considered to be some of the most authentic social media platforms widely used worldwide in a huge amount. 

And most of the other social media applications like TikTok are considered a new era quick boost applications that are owning as much marketplace by serving their services in a great manner. It has been excluded so that it has become one of the most downloaded applications globally that are still being used by most teenagers. 

It was launched way back in 2018 by the name of Musical.ly. And migrated the name to TikTok for a better commencement. The company is operating the Douyin that serves you the best services from scratch. 

When most marketers use to be inserted for the best social media platforms that provide a good amount of value in terms of user base and traffic, Tiktok has become the best source for marketers to have a decent amount of traffic. 

If you are the purpose and search for the best possible service and provide this guide, it will help you a lot from scratch to build your organization. As we’re going to cover as many aspects of TikTok, that’ll surely help you advertise the business. 

Why Should You Go With TikTok Services?

It’s just a couple of yours is the launch, and they have gained almost over 800 million downloads globally, which is a huge number. Thus, the possibility is higher to fulfill your brand by serving your users’ best possible content that can be converted into the consumer base. 

Way back in 2018, it was not a well-known app by people above 30, but most marketers are acquiring their services due to its popularity. It called to be unsafe for the youngsters due to the consistent usage of data, and also most of the countries like India has banned their services by removing it from the play store which is a terrible thing. 

The only reason behind the TikTok banned was that it served no violated content to the users, which seems to get removed as soon as possible to commence the youngsters better. 

Can’t from this let me conclude that by the end of 2018, it has become one of the most downloaded applications on the play store. Similarly, it is the best free application available on the iOS App Store that makes the perfect application for all time for the users. 

Since the beginning, its ranking goes higher, i.e., #1 on the play store, which boosts the sense in 2018. According to the report, it’s been noticed that 43% of the TikTok users belonging to India, and that’s how it became so much popular in 2020. 

But, 

What Is TikTok?

what-is-tiktok

TikTok is basically a social media application that allows you to post a short video in a visual format. The content is topnotch, so you can even customize it accessing to requirements. Way back when musical.ly was introduced, video creation and editing were in trend. And as soon as the musical.ly changed to TikTok, the content creation has boomed all the way across, which is a good thing. 

With the help of TikTok, most of the users have become influencers by sharing valuable content on TikTok. The whole content was in video format, so you can create short videos of around 50 to 60 seconds, which is a good thing to convey to the users. 

Undoubtedly the focus of TikTok was to acquire the teenagers market so that they could spread their services all across the globe. Moreover, 13-24 years old kids started using it regularly and began with the consumption of content available on TikTok, and that’s where the popularity of TikTok began. 

Another crucial thing behind TikTok popularity is that most people use to share their videos on other social media platforms like Instagram and Facebook. You’ll come across a variety of videos on video, which is being created each minute. It may be a comedy show, dance, fashion, skills, motivation, parks, grooming, lifestyle, etc. All of the stuff is available in a high amount on TikTok. 

The current scenario of the TikTok gas became so wide that most of the brands are approaching the influencers if the TikTok for the paid promotions is a good thing. But one of the major drawbacks is that not all of the TikTok users have confidence and skills, but they serve the content just with the hell of music and camera. 

When we compare TikTok with youtube, YouTube seems to be more lucrative in each aspect as you get genuine content over there that makes true sense. But let me tell you that in TikTok, you don’t have to follow a certain profile to the continent; all you need to do is go to the discovery page, which is a good thing. You also get an option of the revelation hashtag usage, which is a good thing. 

Apart from this, if you are the one who is about to consume content regularly, you can follow the subsequent profile for better commencement. The videos will be up on the home page for the most convenient way for the users who are using TikTok regularly and share the content on other social media platforms. 

Due to this, the opportunities had gone on the high that makes sense, which is a good thing. 

Who Can Use TikTok?

Well, there’s no age limit for acquiring the services of TikTok. But when the musical.ly was introduced to the market for the first time, its target was to acquire the youngster, which is a good thing. Over 66% of the internet users below the age of 30 acquire the features of TikTok, which makes it one of the great platforms for influencers and marketers. 

When it comes to te India and the USA, over 400 million monthly users acquire their services. The report was shown by Douyin, which is a good thing. So if you’re a bit conscious about the term, you’re free to acquire their services from scratch. 

Apart from this, the overall value of Tiktok is constantly increasing day by day, and along with that, its use is also increasing by 2X that makes it kind of convenient platform of all time that one could acquire from scratch. One of the biggest unique selling points of Tiktok is its user interface, which is very efficient to use, and even the first time users can acquire it. For the influencers and marketers, the opportunities are higher to grab their services. 

How Brands Use TikTok?

As we’ve discussed earlier that the use of TikTok is consistently increasing day by, so there are no rooms available for the brands to set up their business. There are tons of different ways to market your product on TikTok, but I have short-listed three ideas that you can go through from scratch to set up your brand value at a higher instance. 

So here are they:

Firstly all you need to do is create your own channel and upload the subsequent amount of video who’s that is relevant to your niche. Once you do so, the traffic will flow in your way if you use the write hashtags, which makes sense to acquire more traffic.

TikTok is the best source for the influencers to serve the content according to the niche. So you can even spread the content accordingly for a better commencement.

Most of the brands used to pay the TikTokers to promote their products and brand value, which is an efficient way to acquire results more often, which is a good thing you need to know. 

Apart from this, you will also get to know that most of the brands used to run their own channel to promote their products, which is the efficient way to advertise your product in a good amount without anyone single penny to the influencers. If you are the one who is about to try out this idea to promote your own brand, it’s very efficient to use the techniques that we have shortlisted for better commencement. 

One of the great advantages is that they don’t require any effort, but the only requirement is consistency, a crucial entity that each brand owner needs to know about. So let’s dive deep into it. 

Hashtags

tiktok-hashtags

As we’ll know that challenges play a crucial role in each of the social media platforms, especially when it comes to the Tik Tok; the challenge is one of the impact full altitudes that we should not ignore at any instance. It’s been noticed that most of the TikTok users grasp the hashtag challenge for the betterment of their content abilities; along with that, it becomes easier for the audience to find their content just with a hashtag. 

Using this technique, all you need to do is follow the subsequent influencers on TikTok and wait for their upcoming challenge, and surely the results with the flow in your way. According to research, it’s been noticed that one of the well-known challenges was u.s. TV personality by the name of Jimmy Fallon by the name of #tumbleweedchallenge. Featured all of the TikTokers to upload the video. And due to this, more than 10 million entries flowed in their way. 

You can do the same by following the challenge technique. It is one of the most efficient ways to maximize brand authenticity by serving the best possible challenge to the users in a good format. Once you start challenging TikTok, you will know that more engagement with flu in your way, and traction will be more due to this scenario. You can also collaborate with most other influencers and your industry and use the subsequent hashtags for better commencement. 

User-generated Content

User-generated content is the other big thing you can do to maximize your brand authenticity and take it on a higher level of expertise by serving the best possible results to the audience below in your industry. 

It’s been forced that most of the influencers encourage the followers to create the best possible content based upon the user-generated content that might give you a good amount of traction. 

The current generation is one of the most advanced ones that like an impressive experience, which is a good thing. The broadcast has become the old idea of consumption of data. Instead, currently, they use TikTok for consuming entertainment related stuff.

Due to this, you can grow your brand exponentially just because most of their users’ brand creators generate a portfolio where they attach several files and the plan details. The influencers are highly using this by the creators of TikTok. And once you do so, the traction will also be more. 

Let me tell you that once your brand started communicating with the people, the more people to grow in your way for acquiring your services if it is good enough at each instance. You can only use this technique if you own any of the brands and serve the product accordingly, whether it be a digital product or a physical product. 

Traditional Influencer Marketing

tiktok-influencer

Earlier the traditional marketing was considered one of the most efficient and value-based marketing that cost as much amount for a small promotion. But the date has been changed, and nowadays online marketing is considered one of the most efficient ways just because it costs as much low, but the reason to gate is way more than traditional marketing. 

It is your matter what product it is; if you approach any of the influencers in TikTok to promote it, it could be a great idea to bring more sales. The influencers will create content for your brand, and their followers will surely reach up to you for acquiring the product on the services you serve.

You might have observed that most of the YouTubers recommend a subsequent amount of product if it is good and the sales come out of that is way more than the traditional one, and that’s what TikTokers are currently doing.

There are several different ways to promote your product on TikTok. You can tell the influencers to wear the merchandise, or even they can use the specific product in the video that’ll surely bring out more customers in your way. But you need to be aware of serving the legal products just because the Tiktok was used to believe in fun and legitimate products, and that’s how your product will become even more popular by the time. 

Tiktok Advertising

Advertising on TikTok has become one of the most trending ways to enhance your brand’s usability; for stopping way back in 2018, it was not much efficient to promote your product to sell it out on the platforms TikTok. Due to more traffic attraction, most of their users’ brand creators approach tiktok influencers for brand collaboration. 

You will come across various ways to advertise your product on TikTok in most which one of the most efficient ways to use hashtag challenges that will bring out more traffic towards your profile and you can promote your own product subsequently without hiring any of the influencers, and that’s what we called the paid/ free advertisement. 

Well, I have not least a few of the ways you can legitimately advertise your product. So here are they: 

Use of hashtag challenge

The brand takeover could be the best choice for you.

Use of in-feed native video.

Use of Snapchat style 2D lens filter.

TikTok is currently testing the advertisement in European markets, which makes it uses to take advantage of it from the initial stage of development. Once you get used to it, you’ll find as many advantages that’ll surely hell you in the long run to build a strong audience that’ll stick with you in the long run.

Final Verdict

As we’ll know that the social media influencers are consistently increasing in high demand, so if you’re the one who wants to increase the brand value, it’s way essential for you to know about TikTok, which is one of the most valuable and emerging social media platform which has acquired more than 50% user’s traction.

We’ve discussed a few essential entities about TikTok that you can go through to take advantage of it by maximizing your brand value through this post. There might be tons of different ways to acquire for TikTok facilities’ betterment, but it’s always better to efficiently focus on a few things. So grab the ideas and start promoting your brand.

tiktok-marketing-guide
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Editorial Staff at Techlofy is a team of Digital Marketing experts led by Ashfaq Ahmad.

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