video-streaming-websites

The Rise of Video Streaming Websites – Benefits, Challenges, and Disruptions

Do you know that Video currently accounts for 70% of all internet traffic, and that could hit 90% in 2020, according to one widely used forecast by Cisco? Video streaming is already a giant industry. We can leverage technology to transform the way we consume online content and entertainment. More and more viewers are choosing streaming services like Netflix, YouTube, and Amazon Prime, which costs as little as $10 per month.

Let’s discuss Video Streaming

Video streaming is a media streaming through which the data from the video file is continuously delivered through the Internet to a remote user. It also allows a video to be viewed online without being downloaded on a host computer or device.

These days people are rapidly switching to mobile and exploring alternatives to TV networks, and they are truly excited and intrigued for the video streaming services, also it provides the opportunity for content creators to explore their horizons. With the expansion of the demand for online videos globally, businesses are leveraging technology and exploring new and innovative streaming solutions to provide the services to grow online audience’s demands. However, video streaming solutions come with their own challenges and disruptions.

Do you agree that Video streaming has transformed the way to watch videos from online sources? So in today’s world, we no longer need to wait for the complete video file to download. Considering the unparalleled popularity of video content nowadays, every business must consider video streaming in one or the other form. The following are some of the major video streaming benefits.

Benefits of Video Streaming

Comfort In Watching Videos

What can be better and comfortable than watching videos when you are traveling somewhere? Do you agree? It is such a  simple and convenient thing to opt for.

Connecting with Wide Audience

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With Video streaming, it is possible to be connected to your audience with your content regardless of where they are. It makes your content available and accessible to the audience who are interested in your content but aren’t available to attend your live events physically due to geographical constraints or other reasons. Since video streaming is no longer limited in size and geographical constraints, it is easy to reach your audience across the globe remotely.

Use of Rich Content

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Streaming sites also have the flexibility to include different forms of content and multimedia. For example, popular streaming sites allow the use of live chat, texts, videos, pictures, and different forms of content so that streamers can utilize different presentation formats and make their streams even appealing and can make a good connection with your viewers.

Mobile Availability

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Video streams are also accessible in iOS, Android mobile phones, and tablets just to ensure that you can watch videos while on the go. There are certain mobile apps in the play store that allow viewers to watch videos offline, regardless of the availability of an internet connection. Almost half of the video content online is watched on mobile devices.

Affordable Options

Video streaming services aren’t as expensive as you might be wondering. There is no extra fee included in it no matter the number of movies and shows you watch. Also, it’s easier to download and store your favorite shows and movies, too.

Monetization Schemes

There is the monetization option available if you are a content creator who wants to make money out of your videos, video streaming services offer a wide range of opportunities for the same. 

This gives you the option of charging your audience to watch your live stream in the same way, they would pay for a movie ticket or a show.

In this, your audience has the option to pay you via a pay-per-view model or through a monthly subscription. Streaming websites like Twitch offers several other monetization methods like sponsorship, donations, etc.

Now, that we have dig deep into the advantages and benefits of video streaming, there are certain disruptions and challenges associated with this comfort.

Challenges and Disruptions of Video Streaming Services

Despite the advancements in streaming technology over the last few years, there are hurdles the industry is facing presently. In particular latency issues, bandwidth limitations, and playback challenges prevent the audience from enjoying a seamless and effortless streaming experience. The good news is that today’s cutting edge technology has all the meticulous solutions to overcome these issues and deliver great quality streaming to users anytime, anywhere.

Bandwidth Limitations

While there are significant advancements and improvements in video resolutions and broadband capabilities, the HD resolution and better bandwidth capabilities come with new challenges like bandwidth crunches. For instance, the best internet speed to stream a 720p video is 2.5-5 Mbps and a 1080p is 5-10Mbps. However, with 4k videos and beyond, this ratio doesn’t scale. The video providers who use H.264 AVC, at least need the capability to stream 40Mbps.

Therefore, new AVI, VP9, and HEC codecs are essential in today’s streaming landscape as they can compress video to H.264 AVC. Audiences these days are highly demanding and expect high-quality video streams. To provide the best video quality available to your audience, video providers have a tight lossless compression, preferably a multi-pass compression.

Unstable Streaming Flow

The main goal in video streaming is offering an uninterrupted data flow, regardless of network conditions. Besides the internet interruptions, there are several other reasons for an unstable stream. It includes camera issues, software problems, and hardware breakdowns. You can deal with some of these issues by troubleshooting and rebooting to an extent, but it will again result in minor interruptions of the streaming flow.

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