Why Your Business Needs a Mobile App?

Today many business owners are wondering – if mobile app is actually required for their business? Due to recent technological advancements and rapid change in the innovation, smartphone industry is growing at a very rapid rate. According to IDC – by 2019 shipment of total smartphones will reach up-to 2.0 billion smartphone units, thus, resulting in a five-year CAGR of 8.5%. So, increase in the smartphones and tablets have led to increase the number of mobile apps as well.

Nowadays, AppStores are flooded with mobile apps. Every day hundreds of apps are been published on AppStore. Today mobile apps have become game changer for many businesses. One of the most common myths that many business owners and entrepreneurs have is – solely big names or brands like Facebook, Walmart, Hyundai and Bank of America are focussing more on mobile apps. But today every business bet it Start-up, mid-sized or big enterprises, all are moving to leverage this upcoming and booming technology. By following mobile trend, they are trying to capture this lucrative opportunity and are getting their app or mobile-friendly website developed. Let’s take a look on a few benefits that will help you in understanding why your business needs an app.

1. Makes Your Business Visible to Your targeted Consumers

According to the recent statistics – the average American spends merely more than two hours in a day on their mobile devices. However, only a handful of applications have been successful in getting new users and retaining them. But by adopting this trend many businesses have gained value and revenue, both.

2. Provides a Direct Marketing Channel

As we all know there are various categories of businesses including retail, enterprise, and healthcare etc. And, apps are playing a crucial role in their marketing strategies apart from utility. For e.g. apps provide a general info of products including prices, product info, booking forms, buy products, user accounts, messengers, sell products, news feeds, search products and much more. And, by using mobile apps, businesses are getting a great marketing right at their fingertips.

3. Helps in building Brand and Recognition

A user-centric mobile app designed for your business can greatly contribute in building brand and recognition of any business. By adopting kink-free product strategies, you can help businesses gain brand value and recognition.

4. Advances Consumer Engagement

Undoubtedly, whether you are selling food or spa services, your consumers need a channel to reach you out. By having a well-versed and business-centric app, you can easily create a difference in the methods you are adopting for communicating with your consumers.

5. Provides a network thorough which your business can stand out from the Competition

Today small business still are resisting to adopt mobile apps for their businesses. And, this is where you can take a big hop ahead of your business competitors. By being the first start-up owner who adopts a mobile-first approach, you can offer an effective channel to your consumers to get connected with you.

6. Nourishes Consumer relationship and loyalty

Now, it high time when your business needs a true and genuine connection with your consumers. And, for making that you can adopt mobile apps as they offer tremendous opportunity to get connected with your consumers easily and efficiently.

Hope the mentioned tips will help you in understanding why every business need a dedicated mobile app — be it the flower shop, corner coffee shop, food chains or the beauty spa.

Business Needs a Mobile App

Editorial Staff at Techlofy is a team of Digital Marketing experts led by Ashfaq Ahmad.

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