Small business owners very well know that they have limited resources and the only way to keep the company running on a tight budget is to wear many hats simultaneously. From managing finances to dealing with customers and also overlooking production, marketing, and delivery, they manage to do it all; no wonder, so many novice entrepreneurs complain of exhaustion. Unfortunately, business owners have only 24 hours in a day, and it’s quite impossible to cram every minute task in this span of time. Luckily, there are tools available that can assist in making your life easy, and of course, increase your sales and leads.
Here are the best marketing automation tools for your small business:
What are marketing automation tools?
To effectively tackle the issue of lack of time and resources, small business owners should make use of the various marketing automation tools available. The tools ensure efficient marketing and organization of several online channels including social media, email, and websites. These tools are also helpful in carrying out repetitive tasks. So, without further ado, let’s look at some of the best automation tools that can easily be applied to your small business.
Welcome emails are one of the best ways to make a lasting impression on your subscriber. One such example of this is Broadway.com. The online ticker retailer of Broadway shows who send out welcome emails along with discounts to first-time consumers. Of course, it is a challenge to send out welcome emails to all the users singlehandedly. To automate the task, GetResponse sends out welcome emails as well as newsletters, coupons, social media links and much more on your behalf. The software also has an email ROI feature that makes it easy to track the visitors on the company’s webpage.
Above all, GetResponse features exceptional customer service that enables users to get each one of their queries solved.
Did you know that email marketing returns $38 for every $1 spent? Moreover, it is also famous for being one of the best tools for marketing and customer retention. To enhance your marketing strategy, the tool MailChimp allows small business owners to send out emails to their subscribers according to their behavior and preference. Additionally, MailChimp allows multi-user login which means that it works great for team collaboration as well.
There is no denying the importance of social media. According to sources, 22% of the world’s population uses Facebook while other social media platforms are also popular amongst internet users. Approximately, 94% of the small business owner understand the importance of social media while 92% of marketers agree that social media is essential to the success of any marketing effort.
However, for a business owner, it can be challenging to manage all the different accounts while also juggling day-to-day tasks. Fortunately, Hootsuite makes it easy for business owners to keep track of all their social media accounts from a single dashboard. The social media tool also allows users to schedule posts making it convenient to plan out the marketing campaign in advance.
Noah Kagan conducted a study of 100 million pieces of content and concluded that her write-ups receive the maximum engagement on Tuesdays. On the other hand, Dan Zarella, a social media scientist, at Hubspot, found that her blogs are more likely to go viral when published on Mondays, while she received maximum most comments on a Saturday night.
Apart from being consistent and creating high-quality content, blog timings are equally important. Of course, a business owner may not have the free time to experiment with their content timing and this is where CoSchedule comes in.
CoSchedule is a writing management tool that suggests blog writers the best time to publish their content and also helps them schedule posts in advance. In fact, you can schedule 60 posts ahead of time, allowing yourself to free up a lot of your time and resource while also keeping the readers of your blog engaged.
Increasing sales, lead generation, and customer engagement are the most critical objectives of marketing automation. Marketers also agree that with the help of tools like Marketo, they were able to increase their sales and customer engagement while enjoying some free time. Marketo, as the name suggests, is your one-stop-shop for marketing needs. From building landing pages to monitoring the interests of prospects, Marketo can do it all to enhance your ROI.
These were just some of the marketing automation tools that we thought you should know about and incorporate into your business. Have you used any which yielded outstanding results? Do share your experience with us in the comments below.